Native and Programmatic Advertising Exit Bee appoints Victoria Pindar as UK VP of Sales AIT Staff Writer Nov 29, 2022 The leader in micro-moment advertising continues on its growth trajectory with another senior hire Exit Bee, the leader in micro-moment…
Native and Programmatic Advertising AdDaptive Intelligence Releases Site Analytics Product To Show Lift From Ad Campaigns Among Target… AIT News Desk Jul 15, 2021 AdDaptive Intelligence, the leading provider of B2B advertising and analytics, has released an expansion to their robust analytics offering called…
Native and Programmatic Advertising Anti-Asian Online Hate Speech On The Rise – And Major U.S. Brands Are Inadvertently Funding AIT News Desk Jun 2, 2021 Since the outbreak of the COVID-19 pandemic, the Asian American community has experienced a 145% increase in hate crimes; with incidents ranging from…
Data Management Advocado Reimagines Real-time, Cross-media Advertising With Major Updates to Data Management… AIT News Desk Feb 3, 2021 New Capabilities and Ease of Access Will Fuel Advanced Advertising Performance on Every Platform and Screen Advocado, a cross-media data management…
Native and Programmatic Advertising Video Ads Generate the Most Installs Per Impression for Casual Game Marketers, and the Highest… AIT News Desk Dec 11, 2020 MOLOCO’s “Mobile Ad Formats Performance Report for Casual Games” provides insights on the cost and overall effectiveness of leading mobile ad formats…
Analytics Yagle Debuts a Groundbreaking, AI-Enabled, Digital Media Audit Tool AIT News Desk Nov 8, 2020 New Technology Greatly Reduces Toil and Time to Perfect Media Campaigns Yagle, an international martech and analytics startup, has created and…
Mobile Pandemic Accelerates the Erosion of Brick-and-Mortar Providing New Opportunities for eCommerce AIT News Desk Nov 7, 2020 Morrison Consulting, LLC, a Scottsdale-based e-consultancy firm and Mode Effect, LLC, a Phoenix-based WordPress and WooCommerce development firm, both…
Native and Programmatic Advertising TabMo’s Drive-to-Store Ad Campaigns Increase in-Store Traffic by 70% AIT News Desk Oct 19, 2020 Drive-to-store advertising campaigns activated through TabMo’s cross-channel platform Hawk show a 70% average uplift of in-store traffic. This is a…
SaaS yellowHEAD Launches SaaS Version of Its Creative Insight Technology Alison, Adds New Competitive… AIT News Desk Sep 16, 2020 Advertisers now have full access to the AI-based technology that yellowHEAD’s team uses to analyze, ideate and optimize client creatives yellowHEAD,…
Analytics Ogury Announces Unique Fraud Prevention Capabilities to Ensure Fraud Free In-App Ad Campaigns AIT News Desk Sep 16, 2020 Ogury partners with DoubleVerify to assist in the fight against ad fraud and its harmful impact on advertisers Ogury, the global leader in mobile…