adtech insights

Two forces are pulling against each other that could impact the long term success of the advertising industry: ad budgets and ad exposure continue to…

With an estimated 213.7 million people engaging with Connected TV (CTV) devices in 2021, consumers continue to abandon traditional TV in exchange for…

At the latest IAPP Global Privacy Summit, Apple CEO Tim Cook addressed the deep concerns about privacy and “data-hungry companies”, saying these…

The connected TV (CTV) trend has been gaining momentum for a decade but was super-charged in 2020 when people found themselves quarantined at home.…

A new report has found consumers remain online post-pandemic as older generations get in on the action while e-movie and online TV subscription…

The publisher ad server has gone through multiple evolutions since it first arrived in 1995. Originally acting as a storage and delivery mechanism for…

Leading adtech firm GumGum has officially retired the name "JustPremium" from its inventory. JustPremium's retirement will allow GumGum to focus on…

Hi Ross, please tell us about your journey in technology. What inspired you to start at Cardlytics? I started my career in Australia in digital…

The looming loss of cookies and the quest for alternative targeting tactics has led to a revival in contextual data. As the industry came back…

Vietnamese Publishers Able to Compete With Global Giants Thanks to New Advertising Tools From Adnami