Native and Programmatic Advertising Why It’s Time for Ad Tech to Embrace Human-Centered Design Frank Maguire Jun 17, 2022 Two forces are pulling against each other that could impact the long term success of the advertising industry: ad budgets and ad exposure continue to…
Native and Programmatic Advertising Top Three Considerations When Moving From Linear To Connected TV Tom Wolfe Jun 17, 2022 With an estimated 213.7 million people engaging with Connected TV (CTV) devices in 2021, consumers continue to abandon traditional TV in exchange for…
Big Data How Socials and Advertisers Can Still Deliver Privacy-First User Experience Bogdan Carlescu May 26, 2022 At the latest IAPP Global Privacy Summit, Apple CEO Tim Cook addressed the deep concerns about privacy and “data-hungry companies”, saying these…
Native and Programmatic Advertising QR Codes — The Key to CTV Campaign Success Gijsbert Pols May 2, 2022 The connected TV (CTV) trend has been gaining momentum for a decade but was super-charged in 2020 when people found themselves quarantined at home.…
Native and Programmatic Advertising New Online Viewership Report: Online TV Subscription Fatigue Is Setting In AIT Staff Writer Apr 21, 2022 A new report has found consumers remain online post-pandemic as older generations get in on the action while e-movie and online TV subscription…
Native and Programmatic Advertising Why the Ad Server is Powering Smarter, Sleeker Digital Out Of Home (DOOH) Campaigns Bruno Guerrero Apr 5, 2022 The publisher ad server has gone through multiple evolutions since it first arrived in 1995. Originally acting as a storage and delivery mechanism for…
Native and Programmatic Advertising GumGum Retires JustPremium Name; Promotes Eric Visser as President of EMEA Sudipto Ghosh Mar 28, 2022 Leading adtech firm GumGum has officially retired the name "JustPremium" from its inventory. JustPremium's retirement will allow GumGum to focus on…
Native and Programmatic Advertising AiThority Interview with Ross McNab, President, North America Advertising at Cardlytics Sudipto Ghosh Feb 9, 2022 Hi Ross, please tell us about your journey in technology. What inspired you to start at Cardlytics? I started my career in Australia in digital…
Native and Programmatic Advertising Adtech Insights 2022: Advertisers, Are You Aware of the Contextual Panacea? Matt Frattaroli Feb 2, 2022 The looming loss of cookies and the quest for alternative targeting tactics has led to a revival in contextual data. As the industry came back…
Native and Programmatic Advertising Adnami Introduces High-impact Adtech Solutions for the Vietnamese Market AIT Staff Writer Jan 11, 2022 Vietnamese Publishers Able to Compete With Global Giants Thanks to New Advertising Tools From Adnami