adtech insights

Vietnamese Publishers Able to Compete With Global Giants Thanks to New Advertising Tools From Adnami

Content in English has dominated the entertainment industry for decades. But as technology advances globalization, content creators will have to start…

The impacts of iOS14.5 and iOS15 in the ad industry due to IDFA changes were significant, to say the least. In case you are not familiar with the new…

Attention is the media commodity on everyone’s lips, but if it is to mean anything to brands, now is the time to move from being attention spectators…

With many states welcoming back an increased amount of in-person shopping in addition to their upscaled e-commerce presence, the holiday shopping…

Content experience management is on top of the mind of every marketing team, yet only a handful are actually able to meet the benchmarks. The…

Conducted together with MAGNA, Channel Factory’s brand suitability study reveals that the most entertaining “misaligned” content can have the biggest…

Digital Advertising Experiences have become a key to retail businesses. While the past year has encouraged many retailers to invest in new ways of…

The integration of the Bulgarian monetization platform will strengthen Azerion’s footprint in Central Europe

The Acquisition Broadens Kargo’s Suite of Products for Retailers and CPG Customers; Expanding Across the Open Web, Facebook, Instagram, Pinterest,…