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3radical Delivers the Goods for Leading Distributors

3radical, the leader in audience engagement and consented data capture solutions, announced that it has successfully delivered an interactive digital learning platform for Saint-Gobain’s specialist distributor brands, Minster and Jewson Civils Frazer.

Designed to effectively communicate the businesses sustainability strategy to employees and increase awareness of crucial environmental issues, 3radical developed an innovative gamified micro-site for colleagues to engage with.

Containing easily digestible content, the experience, which is centred around a board game, employs a range of traditional gamification techniques to motivate and encourage individuals to consume information and improve their knowledge and development. From prizes and rewards to a competitive regional leader-board, the more engagement colleagues demonstrate, the more achievements they obtain.

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Helen Tunnicliffe, Head of Marketing for Minster and Jewson Civils Frazer said, “As a Saint-Gobain business, we are committed to Making the World a Better Home and want to ensure that each and every one of our colleagues understand and support our sustainability goals and values.

“Rather than implementing more traditional training methods, we wanted to bring to life our sustainability roadmap, to educate individuals on the steps that can be taken both personally and professionally to help ensure we are all working towards achieving our goal of net zero by 2050.

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“The platform developed by 3radical has proved to be a hugely effective communications tool and is an integral part of our communications strategy. Over 60% of our employees engaged in the experience in the first four weeks of its launch alone, with 90% of visitors viewing all content and over 300 knowledge surveys completed.”

Rebecca Trivella, Commercial Director at 3radical said, “Given that mandatory environmental, social, and governance (ESG) reporting is expected to become wider, deeper, and stricter in coming years, it is essential that organisations find new ways to broaden their connection with their employees. In doing so, companies, like Minster and Jewson Civils Frazer, are creating an opportunity for dialogue and an approach that will help embed positive impact into the actions of the business.

“It has been a pleasure to work with such a forward-thinking organisation and this is just the start of the journey as they look to reach and engage more colleagues in support of this important ESG target.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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