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Salesforce Launches AI-Powered Einstein Relationship Insights (ERI)

Salesforce has launched Einstein Relationship Insights (ERI), an AI-powered virtual assistant. This virtual assistant skims through the digital space to uncover insights and discover new leads directly fed to Salesforce CRM.

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What is Salesforce Einstein Relationship Insights (ERI)?

Salesforce ERI is a desktop plug-in with a browser extension. It offers a one-touch CRM update to sales reps. Salespeople can extract more information from each data source by directly importing insights to their CRM. So, it combines the power of CRM, Intent Data, and Sales Intelligence with AI and Machine Learning capabilities in one single product.

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According to Salesforce, with AI, ERI saves individual sales reps more than a dozen hours every week on manual prospecting and delivers more than 5x the number of insights.

At the time of this announcement, Jason Briggs, Senior Director of Product Management, Einstein Relationship Insights. said, “Salespeople should be able to focus on the areas that matter most, like high-touch online or in-person customer interactions, and leverage technology as an assistant to handle the mundane task of finding relevant insights.

Jason added, “ERI can do this at a pace and scale that is impossible for any human to do. This is a glimpse into the future of how humans will successfully work in tandem with AI.”

What makes ERI special?

Salesforce ERI autonomously explores the internet and internal data sources. ERI helps CRM users to discover relationships between customers, prospects and companies. This sales intelligence is useful for sales reps in closing deals faster.

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Salesforce ERI acts as a virtual agent for salespeople in all industries, scanning news articles, social media, collaboration apps, email, and other online sources. CRM users can, therefore, uncover and deliver account and contact information in a more meaningful manner.

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Salesforce ERI demonstrates the company’s prowess in delivering powerful sales intelligence tools that help salespeople close more deals and generate higher revenue in the virtual selling space.

Sales reps could get overwhelmed with information overload and slow down in their sales generation process. AI comes to the rescue by allowing sales reps to automate their research intelligence around key decision-makers in lead discovery journeys.

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Benefits of Salesforce ERI

Here are the top benefits of using Salesforce ERI in your current CRM suite.

  • Use AI-powered research assistant to discover new leads
  • One-touch Know your customer insights
  • Accurately align your lead generation campaigns with key accounts and networks using email and CRM
  • Automated segregation of data
  • Create and open Salesforce records from any webpage using ERI’s browser extension
  • Maximized opportunities to refine and consolidate CRM data

Einstein Relationships Insights will be generally available in June 2021.

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