Artificial Intelligence | News | Insights | AiThority
[bsfp-cryptocurrency style=”widget-18″ align=”marquee” columns=”6″ coins=”selected” coins-count=”6″ coins-selected=”BTC,ETH,XRP,LTC,EOS,ADA,XLM,NEO,LTC,EOS,XEM,DASH,USDT,BNB,QTUM,XVG,ONT,ZEC,STEEM” currency=”USD” title=”Cryptocurrency Widget” show_title=”0″ icon=”” scheme=”light” bs-show-desktop=”1″ bs-show-tablet=”1″ bs-show-phone=”1″ custom-css-class=”” custom-id=”” css=”.vc_custom_1523079266073{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

Ranker Acquires Highly Sought After Digital Advertising Veteran Alex Mason to Run Programmatic Sales

Ranker is adding more veteran leadership to an industry-leading sales team with the addition of Alex Mason. A career-long, digital publishing veteran, Mason has held an array of revenue and product roles across some of the most well-known publishers for over a decade.  Mason previously held positions at Gawker Media, VICE, FMG and Complex Networks.

AiThority Interview : AiThority Interview with Shaun McGirr, Field CDO at Dataiku

During his time at Complex, Mason was enlisted to bring all programmatic operations and sales in-house, modernizing the publisher for digital advertising with an analytics-first approach and guiding them to industry-leading eCPMs. Most recently, he led programmatic operations for BuzzFeed Inc. after the Complex acquisition in 2022.

“I’ve been a fan of Ranker for a long time as a user and couldn’t be more excited to continue my career with a truly independent force,” added Mason. “While always fast-paced and ever-changing, the programmatic/ad tech industry is entering a pivotal moment that empowers publishers more than ever, especially ones rich in unique data. Ranker is extremely well-positioned to thrive in this environment.”

Related Posts
1 of 40,611

Read More InterviewAiThority Interview with Mario Ciabarra, Founder and CEO of Quantum Metric

Alex resides in Brooklyn, NY with his 2 cats. He has a degree in Advertising & Marketing from the Fashion Institute of Technology and loves to get tattoos in his spare time

Ranker is the leader in fan-powered rankings on just about everything. Whatever the topic – TV, movies, video games, sports, brands, food – Ranker puts the vote into the hands of millions rather than a few critics to answer the questions we are most passionate about. Over 1.2 billion votes now power Ranker Insights, a treasure trove of psychographic correlation data that delivers personalized consumer recommendations (“if you like X, you’ll also like Y, Z”) and audience insights to journalists, marketers, studios and platforms seeking a deeper understanding of consumer tastes and preferences. Launched in 2020 and powered by Ranker Insights, Watchworthy is the only statistically relevant, crowd-sourced TV recommendation app available to consumers. Ranker is listed on 2020’s Inc. 5000 and Inc. 5000: California Series; Deloitte’s 2019 Technology Fast 500; Built In LA’s Top 50 Mid-Sized Companies To Work For in 2020 and 2021; and on Fast Company’s World’s Most Innovative Companies for 2021 (No. 5). Watchworthy was a 2022 Webby nominee for both Best Entertainment App and Best Mobile User Experience. Ranker is headquartered in Los Angeles and has over 125 employees.

 Latest Interview Insights : AiThority Interview with Jessica Stafford, SVP of Consumer Solutions at Cox Automotive

 [To share your insights with us, please write to sghosh@martechseries.com] 

Comments are closed.