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Enhancing Marketer Experiences: Typeface Integration in Microsoft Dynamics 365 Customer Insights

Microsoft Dynamics 365 Customer Insights customers will get access to Typeface’s brand and audience-personalized AI seamlessly within their environments.

Typeface, the generative AI platform for enterprise content creation, and Microsoft announced an AI-powered experience within Microsoft Dynamics 365 Customer Insights, a market leading customer data platform and journey orchestration solution, that will transform how marketers work by reducing the complexities of end-to-end campaign management and enhancing marketer productivity and ROI.

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To use this AI-powered experience in Dynamics 365 Customer Insights, marketing teams can simply type their desired campaign outcome in their own words or upload an existing brief. Copilot then responds by generating a central project board that recommends and connects everything needed for the campaign, including audience data, journey orchestration, and channels – all in the flow of work. While creating their campaign, marketers will have access to Typeface, so they can generate and curate on-brand content directly within Dynamics 365 Customer Insights.

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“Leading enterprise brands rely on Dynamics 365 Customer Insights to provide a complete view of their customer data and journeys. To truly turn insights into action, customers need a scalable way to create personalized on-brand content,” said Charles Lamanna, Corporate Vice President of Business Applications and Platforms at Microsoft. “With the new copilot experience in Dynamics 365 Customer Insights and the power of Typeface, we enable marketers to further unlock the power of personalized and on-brand content curation to help supercharge their campaign in a fraction of the time.”

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“Every aspect of the enterprise is already being redefined with generative AI, from developer to product to sales experiences,” said Abhay Parasnis, Founder and CEO of Typeface. “By combining Dynamics 365 Customer Insights with Typeface’s powerful storytelling engine, we’re fundamentally reshaping campaign workflows with generative AI by starting with just a goal. This means personalizing content at an unprecedented scale, bridging the gap between content and data, and ushering in a new era of marketing creativity and productivity.”

[To share your insights with us, please write to sghosh@martechseries.com]

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