Mobile Senior Telecom Industry Leaders Join Tethr Board to Drive Next Wave of AI-enabled Communications… AIT News Desk Oct 12, 2018 Strategic telecommunications industry appointments bolster leadership for communications intelligence and enterprise listening company and…
Chatbots & Intelligent Assistants Freshworks Launches “Freddy”: An AI Engine to Enrich Customer Experience at Every… AIT News Desk Oct 11, 2018 Integration with Google AI technology brings conversational AI to the Freshworks customer engagement platform through voice interactions…
Creativity & Intelligence AiThority Interview Series With Dr. Liraz Margalit, Head, Behavioral Research, Clicktale Sudipto Ghosh Oct 11, 2018 Customization has become increasingly significant to brands because it’s now part of a broader trend that shifts from viewing customers as…
Security Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-themed Messages AIT News Desk Oct 9, 2018 Yes Lifecycle Marketing finds Cyber Monday emails sent day-of drive higher conversions despite spike in email volume Cyber Monday emails sent in…
Blockchain A Marketer’s Glossary to Blockchain Technology Ian Kane Oct 9, 2018 Blockchain applications for marketing have officially arrived. Blockchain technology has the potential to clean up significant inefficiencies in…
Guest Authors The Third-Party Data Crisis: How the Facebook Data Breach Affects the Ad Tech Ivan Guzenko Oct 4, 2018 In April, all the media was on air with the Facebook data breach and the consequent third-party data crisis. Facebook’s biggest sin is, in fact, …
AIT Featured Posts Without a Global Company Strategy, AI Will Not Deliver on Its Promises Florian Douetteau Sep 25, 2018 Once adopted, Enterprise AI strategies, require enforcing data governance where each collaborator has a role and contributes to data enrichment,…
SaaS Data Privacy Startup DataGrail Announces $4 Million Series A Classic at a $16 Million Valuation AIT News Desk Sep 21, 2018 DataGrail's platform gives users data transparency and preference control, while enabling businesses to manage that personal data across…
Computing Adobe to Buy Marketo; Leaps Ahead in the B2B Engagement Economy with this $4.75 Billion Acquisition Sudipto Ghosh Sep 21, 2018 Adding Marketo’s Engagement Platform to the Adobe Experience Cloud Will Enable Adobe to Offer an Unrivaled Set of Solutions for Delivering…
Blockchain Kochava Inc’ Subsidiary Kochava Labs Announces Collaboration with OnXCHNG Viraj T Sep 20, 2018 Kochava Labs SEZC and OnXCHNG strategically partner to strengthen the Blockchain powered digital advertising ecosystem. Kochava’s R&D subsidiary…