Kochava Labs SEZC and OnXCHNG strategically partner to strengthen the Blockchain powered digital advertising ecosystem.
Kochava’s R&D subsidiary Kochava Labs SEZC is partnering with OnXCHNG. The alliance is to strengthen the digital advertising industry’s open source Blockchain platform, XCHNG. Additionally, XCHNG is adding two new leaders to its already impressive pool of Advertising and Blockchain stakeholders. These dignitaries are Stefan Rust, Founder & CEO of Exicon, and Nick Johnson, Head of Advertising Sales at McClatchy.
OnXCHNG’ new partners include-
- Cauly – A leading South Korean mobile advertising network (owners are FSN Asia Private Limited)
- Ad Council – A nonprofit organization and the largest producer of public service advertising
- PX – A company that hosts advertising leads technology platform
- Gravy Analytics – A data enrichment platform provider
“In the past few months, the XCHNG team has been making great strides in building key partnerships and developing strategic relationships. The Asian market is a critical component of our go-to-market strategy, and we are encouraged by the positive reception we have been receiving from the region. Our announcement of South Korean blockchain fund #Hashed’s investment during Korean Blockchain Week was just the beginning. With Cauly, the number one ranked mobile advertising network in South Korea backed by the leading digital marketing company Future Stream Networks (FSN), we are excited to establish a true foothold in the market for XCHNG,” Kochava CEO, Charles Manning, said.
By leveraging the smart-contract technology and enabling market-driven third-party payment providers, XCHNG is better able to serve its customers. XCHNG combines several technologies to propel the desired result of generating millions of digital advertisements every second. Hence XCHNG automatically qualifies to be one of the fastest ad-serving Blockchain platforms in the world. XCHNG’ outstanding capabilities were last seen by a live audience in February during the Kochava Mobile Summit.
“At FSN, my business has taken me throughout the Asia Pacific region, and my team deals with major issues within the digital advertising ecosystem on a daily basis. With my experience in the blockchain, it’s very apparent that blockchain can bring about the transparency and trust that is much-needed in the current climate. Charles and his team at XCHNG have approached the ecosystem’s problem thoughtfully with XCHNG, and they are uniquely qualified to build this unified framework for digital advertising on the blockchain. There needs to be a paradigm shift in the industry, and we are thrilled to join XCHNG on this journey,” Cho Changhyun, CEO of FSN Asia Private Limited, said.
Buyers, as well as sellers, will be benefiting from this Blockchain powered advertising ecosystem for which XCHNG acts as the base layer.