Native and Programmatic Advertising Rakuten SQREEM Launches New AI-Based First-Party Data Ad Solution AIT News Desk Oct 19, 2021 ‘RMP - SQREEM Ads’ merges the behavioural pattern analysis data based on Rakuten members with SQREEM’s behavioural dataset for better insights and…
HR Technology Exclaimer Appoints Marco Costa As New CEO AIT News Desk Oct 19, 2021 Exclaimer has appointed Marco Costa as its new chief executive as Heath Davies stands down in October 2021 Exclaimer Group, market leader in email…
Automation ZappedIn, The Top LinkedIn Lead Gen Automation, Is Gaining Popularity With Unprecedented Success AIT News Desk Oct 19, 2021 Anyone can now automatically prospect their ideal future customers on LinkedIn with ZappedIn. This is the number one LinkedIn lead generation…
Native and Programmatic Advertising Kargo Acquires StitcherAds for $64 Million, Increasing Kargo’s Media Spend to a Combined $550… Sudipto Ghosh Oct 18, 2021 The Acquisition Broadens Kargo’s Suite of Products for Retailers and CPG Customers; Expanding Across the Open Web, Facebook, Instagram, Pinterest,…
Martech AiThority Interview with Maggie Lower, CMO at Hootsuite Sudipto Ghosh Oct 18, 2021 Hi, Maggie. Please tell us about your journey into the marketing tech world? I started all the way at the entry level in strategy and project…
Cryptocurrency Crypto ELONGATE Officially Reveals Its Tech Roadmap, Wins Award For Best Social Impact Project 2021 AIT News Desk Oct 17, 2021 Social impact frontrunner in the blockchain space Elongate recently participated in the 2021 Crypto Expo Dubai held this October 14-15 at the Festival…
SaaS Groove Raises $45 Million Series B Funding Round Led by Viking Global Investors AIT News Desk Oct 15, 2021 Groove, the leading sales engagement platform for enterprises using Salesforce, announced that it has raised a $45 million Series B round of funding,…
Data Management SnapLogic Named a Visionary in the 2021 Gartner Magic Quadrant for Enterprise Integration Platform… AIT News Desk Oct 15, 2021 SnapLogic announced it has been named by Gartner as a Visionary in the 2021 “Magic Quadrant for Enterprise Integration Platform as a Service.”…
Martech How to Humanize Your Buyer Personas to Target Them More Efficiently Alex Hollander Oct 15, 2021 When targeting B2B businesses, how often have you been told to remember that there are human beings with varied interests behind every business? The…
SaaS Yanolja Cloud Achieved 170% Growth In The Global SaaS Business AIT News Desk Oct 14, 2021 - Expeditiously growing in the global market including Southeast Asia, India, and Africa and ZEN Rooms has rapidly grown more than 1,800% for a year…