Technology Marketing the Dip Moshe Vaknin Oct 28, 2022 Things are about to get very “interesting” in mobile marketing. Between the continued fall-out from industry-wide moves towards privacy, the coming…
Native and Programmatic Advertising AppsFlyer Survey Finds 98% of Brands Believe that Connected TV Advertising will be Bigger than… AIT News Desk Oct 27, 2022 Brands are planning to increase their Connected TV advertising budget by 44% in 2023 in order to tap into growing consumer adoption…
Native and Programmatic Advertising Google Ads and Meta Ads Continues to Dominate Remarketing Index Despite Apple’s Privacy Changes:… AIT News Desk Oct 18, 2022 AppsFlyer the global attribution leader released the 15th edition of its Performance Index, ranking the top media sources in mobile advertising. The…
SaaS Consider Your DOOH Buying Methods Wisely: Direct Sales vs. Programmatic Buying Hector Gonzalez Oct 11, 2022 As the restrictions imposed by COVID-19 have lifted and crowds once again return to shopping centers, airports and other public spaces, more…
Native and Programmatic Advertising How 3D Advertising Can Benefit E-commerce Brands AiT Analyst Sep 23, 2022 3D Advertising could be a game-changer in the web3.0 era where consumers' tolerance for ads is near rock bottom. Almost nine out of 10 say they…
Machine Learning Fobi Announces Qples Reseller Agreement With ShopperBridge Industry Leading Media Platform Servicing… AIT News Desk Aug 18, 2022 Fobi AI a leader in providing real-time data analytics through artificial intelligence to drive operational efficiencies and profitability, announced…
Native and Programmatic Advertising How to Survive the Fight over Data in 2022 Eugene Saburi Aug 18, 2022 There is a not-so-subtle, ongoing struggle between media and tech giants over consumer data, forcing marketers to adjust their strategies on the fly…
Native and Programmatic Advertising Five Ways Brands Can Dominate the App Store in the Privacy Era Joshua Dreller Aug 18, 2022 In April 2021, Apple dramatically limited how app marketers could track users, to better protect their privacy. This was a huge blow to app marketing…
Native and Programmatic Advertising LoopMe Brings In-App Creativity to Life as Official Partner of Cannes Lions 2022 AIT News Desk Jun 16, 2022 LoopMe’s exclusive augmented reality experience at Festival of Creativity enables brands and creatives to unleash new technology advances LoopMe,…
Machine Learning Pixalate Introduces Ad Industry’s First COPPA Compliance Technology to Identify Child-Directed… AIT News Desk Jun 10, 2022 Opens up platform to regulators and ad tech companies to show which apps are transmitting user data; New technology, based on FTC COPPA rule, blends…