Adobe Experience Manager Screens Now Available as a Cloud Service to Expand Content Management Capabilities
Adobe Experience Manager Screens is now available as a Cloud Service. Adobe is expanding its existing omnichannel content management capabilities to physical spaces by offering the Adobe Experience Manager Screens as a cloud-native service.
Why Brands need Adobe Experience Manager Screens?
During the pandemic months, many things changed for marketing and advertising teams. One thing that didn’t change is the hunger in the belly for personalization and world-class customer experience. Brands and publishers are leveraging high-end content management platforms to deliver highly personalized customer experience across millions of digital signage devices and unlock millions of new possibilities to deliver this CX personalization at scale. Be it an online retail store or your local physical brick and mortar store, the CX personalization is delivered now as a Cloud-native service, thanks to Adobe Experience Cloud.
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In a usual setup, brands often face complex challenges related to management of devices, displays and channels involving digital signage networks. The complexity impacts the experiences that they initially planned to deliver. With Adobe Experience Manager Screens, brands can embrace efficiency and productivity, supported by their IT teams, store operations and marketers.
How?
Adobe Experience Manager Screens provides omnichannel advertising opportunities in the cloud that extends via Adobe Experience Manager Sites and Assets. Users can rely on Adobe’s microservices for efficient content delivery across display panels that render high-quality personalization. Adobe has also ushered in a host of new capabilities, such as IoT optimization to massively upscale its content management services for digital signage networks.
By bringing together marketing, advertising, and IoT-based technologies, Adobe is targeting the very foundation of the digital signage experience model and hoping to scale customer experience management built on highly contextual behavior analysis.
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Benefits of Adobe Experience Manager Screens
- Bulk Device Registration
- Sophisticated Search and Filter
- Device Health Snapshot
- Objects Details Pages
If you are deploying hundreds of smart devices, IoT screens and digital signage, you need a powerful content management system that can be cast with the Screens as a Cloud service.
Adobe allows for near real-time communications by enabling dynamic content and near real-time updates and messaging. Moreover, With Screens as a Cloud Service, Adobe manages the backend along with the client and has access to connected sensors and hardware specifications.
With Adobe Experience Manager, marketing teams can understand everything about the basic and and advanced capabilities needed to build and customize experiences using AEM’s powerful features, such as Screens as a Cloud service.
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