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Alkaline88 And Shaquille O’Neal Light Up The Big Apple In Time For Thanksgiving

The Company’s Advertisements Will Be on Display on Four Screens in Times Square until New Year’s 2023

The Alkaline Water Company Inc. the country’s largest independent alkaline water company and the Clean Beverage company, announced that it will begin advertising in New York City’s Times Square, on 14 stories of digital billboard space at the corner of West 46th Street and 7th Ave. With 50 million visitors a year, more than any place else in the USA, millions of people will see Alkaline88® ads on display 24 hours a day from Thanksgiving 2021 until the ball drops on December 31st, 2022. With up-to three new ads a week, Alkaline88 and Shaq will keep America and the world thinking about and drinking Deliciously Smooth™ Alkaline88 as they travel to the Big Apple and beyond.

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“Alkaline88® is taking center stage on the country’s biggest stage,” said Tom Hutchison, Chief Marketing Officer of The Alkaline Water Company. “Starting this Thanksgiving and running through all of next year, we’ll be highlighting the Alkaline88 brand and our partnership with Shaquille O’Neal in Times Square. Our consistently updated marketing assets will be displayed on four massive screens totaling 8,500 square feet of advertising space. Alkaline88 will have three 15-second spots every hour for the duration of the contract, for a total of approximately 84,000 displays over the next 400 days. With a 14-story Shaquille O’Neal smiling down on them, tens of millions of people from all over the world will see Deliciously Smooth™ Alkaline88 and the Company’s other functional hydration beverages, available in over 75,000 locations across the USA.”

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“The timing couldn’t be any better to activate our marketing assets in the financial capital of the world,” said Ricky Wright, President and CEO of The Alkaline Water Company. “New Yorkers can already find our products in national retailers like CVS and Rite-Aid which have dozens of locations throughout New York City, the 3 major NYC airports, grocery stores, and hundreds of bodegas around the city and boroughs.

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Alkaline88® is also available for two-hour delivery from our website to customers in NYC thanks to our new partnership with Ohi. Gaining market share in the New York metro area and throughout the Northeast should add significant revenue growth for the company. We’ve positioned ourselves well to take advantage of the increased brand awareness we’re about to experience in NYC and throughout the Northeast.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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