Introducing Kognitiv Amplify: A Native AI AdTech Tool for Cross-channel Campaigns
Kognitiv has announced the addition of Kognitiv Amplify as a powerful AI-based adtech tool. Kognitiv Amplify provides an innovative omnichannel and omni-audience SaaS platform for hyper-personalized advertising campaigns. This transformative AI-native, outcome-based paid media optimization software has been designed to reshape and propel brands’ acquisition and customer engagement strategies by delivering highly targeted cross-channel advertising at scale.
The AI Technology Engine Driving Kognitiv Amplify
Kognitiv Amplify is powered by Kognitiv’s proprietary AI engine, Kognition, which combines hundreds of AI/ML models including customer lifetime value, propensity, churn, and more, to deliver one-to-one personalization at scale. Kognition evaluates millions of attributes, predicts future customer behavior, and prescribes the perfect interaction for every customer to meet the brand’s predefined business goals. An integrated feedback loop that tracks attribution and incrementality ensures that customer engagement is optimized in real-time to drive relevance and maximize ROI.
AI’s Role in Maximizing ROAS and Lowering CPA
Kognitiv Amplify brings outcome-based planning, execution, and optimization to paid media by driving relevancy and increasing conversions with AI-powered hyper-personalization, cross-channel workflow automation, and real-time optimization. By leveraging zero- and first-party data, Kognitiv Amplify incorporates paid media channels into the full customer lifecycle journey from acquisition to retention, delivering highly relevant and engaging ad content to both new and existing customers. It takes advantage of the CRM data enriched with curated third-party sources to identify who to engage, when to engage them, where to engage them, and what content to engage them with, so marketers can consistently and efficiently achieve their goals.
“With Kognitiv Amplify, we’ve created a tool that will enable marketers to make better budgeting and planning decisions that will maximize their ROAS, while acquiring more and better customers at a lower CPA,” said Anthony Wintheiser, Chief Product Officer at Kognitiv.
Anthony added, “Kognitiv Amplify’s AI-native decisioning allows brands to combine their advertising data with zero- and first-party data, as well as curated third-party sources to deliver highly personalized ads to new and existing customers for a connected cross-channel experience, while continually refining audience targeting based on real-time insights.”
“At Kognitiv, helping brands build deeper relationships with their customers through intelligent, AI-powered solutions is at the heart of everything we do,” said Tim Sullivan, Chief Executive Officer at Kognitiv.
Tim added, “With Kognitiv Amplify, we are pleased to be delivering intelligent omnichannel and omni-audience ad optimization to help brands achieve their marketing and business goals with certainty.”
Kognitiv inspires lifetime loyalty by helping brands build deeper relationships with their customers. Their intelligent, omnichannel SaaS platform delivers data-driven personalization across the entire customer lifecycle, enabling superior marketing effectiveness and consumer engagement.
In June 2020, Kognitiv and Aimia’s Loyalty Solutions business came together to become a global loyalty solutions leader. Today, Kognitiv serves a broad portfolio of global brand customers and has employees in over 20 countries. With decades of loyalty solutions experience, Kognitiv has the history, the AI adtech technology, and the expertise to help marketing professionals stay ahead of the customer expectation curve.
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