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Salesforce Brings Out New Sales Cloud Innovations Featuring AI-based Revenue Intelligence

If you are still struggling to justify your sales efforts with your CRM in the virtual selling space, it’s probably the right time to switch to a Revenue Intelligence platform. And, who’s better here to be entrusted with your virtual sales management than the world’s most reliable CRM maker- Salesforce.

Leading CRM maker and total customer experience management software provider Salesforce has announced a new AI-powered Revenue Intelligence platform within its Sales Cloud. The new Sales Cloud also features new upgrades to streamline Sales Enablement and Subscription Management efforts for virtual selling teams. These upgrades have Einstein-powered tools to drive growth with real-time revenue intelligence.

Why You Need A Revenue Intelligence Platform for your Sales Stack?

The purpose of adopting a revenue intelligence platform for your sales tech is straightforward. “Maximize your revenue-generating options in real-time, with minimum human effort and maximum impact.”

Salesforce Brings Out New Sales Cloud Innovations Featuring AI-based Revenue IntelligenceBut first, let’s first understand ‘what is Revenue Intelligence?’ from this simple definition.

Revenue Intelligence is the integration of AI-powered Human Intelligence (salesforce), Deal Intelligence, and Market Intelligence, all coming together in a single platform to deliver a “single source of truth” about customers.

According to Gartner, 75% of the high-growth sales organizations would fully deploy a RevOps model by 2025, completely switching away from traditional sales enablement to revenue enablement practices. However, progressive sales leaders now want powerful sales intelligence tools to smartly guide their sales processes into becoming a holistic end-to-end revenue-generating engine.

In a recent report, it was found that sales leaders are constantly on the lookout for a better revenue intelligence platform that can automatically gather, sync-in and report all the relevant customer data across all customer-facing departments to drive revenue in the pandemic era. In fact, it’s the pandemic that has forced sales leaders to cross the traditional barriers of closing sales deals through in-person meetings. Inside sales efforts during the pandemic have been met with wide-scale acceptance. Today, it’s the ‘digital-first’ selling experience delivered by the salesforce teams that has prompted Salesforce to launch new innovations in revenue intelligence.

Salesforce’s new Sales Cloud innovations include Revenue Intelligence that would enable every sales team to accelerate growth through AI-powered insights on entire sales and revenue pipeline. Revenue Intelligence would be fully supported featured, offering self-service options with Sales Enablement, and Subscription Management for Revenue Cloud.

Benefits of Using Revenue Intelligence in Salesforce Sales Cloud

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Salesforce already has a CRM, Marketing Automation, CDP and AI platform to integrate all the relevant customer data from siloed sources in Marketing, Sales, and Customer Success. In a  fast-paced world where customer data / CRM data decays at a highly exaggerated rate, using Salesforce’s CRM with Sales Cloud could equip sales teams with relevant revenue-generating KPIs, helping them to close more deals and to forecast the extent of benefits of building new pipelines. Technically, Revenue Intelligence combines advanced Sales Cloud, Einstein, and Tableau capabilities into a unified revenue management command center.

Revenue Intelligence, Subscription Management and Sales Enablement, all three new innovations within Sales Cloud, derive their existence from the CX Management principle showcased by the Salesforce Customer 360 platform. AI, data analytics, and CDP makes it all the more attractive to work with.

By using Revenue Intelligence, salesforce teams can:

  • close more deals
  • use AI-powered predictive intelligence to understand the KPIs that influence sales cycles the most
  • evaluate attainment, win rate, and quarterly progress — across all customer interactions
  • build an actionable sales cycle, powered by Tableau’s data analytics and data visualization capabilities
  • adapt to an automated data-first infrastructure operating on real-time analytics, and not merely on guesswork, and so on.

Sales Cloud’s Sales Enablement would assist sales leaders with onboarding, trading and developmental practices that ultimately result in building a laser-focused revenue-generating engine led by strong talent and machine intelligence.

Subscription Management for Revenue Cloud turns any sales team into efficient self-service subscription management centers, embracing agility and precision to carry out operations in new revenue-generating streams and domains, such as e-commerce, in-app, or events.

From real-time learning to upskilling sales talent in tough market conditions, Sales Cloud features can expand the revenue generation capabilities of any sales organization by facilitating P2P knowledge sharing and experiences management on Slack, Salesforce+, and so on.

These innovations come on the heels of new Slack-first Sales, giving reps the ability to collaborate on deals in real-time and speed up sales cycles by an average of 15%.

Top Martech Blog: Top 10 Martech Platforms Every Marketing Team Love Having in their Stack

We are covering all the developments at Salesforce leading up to the #DF21. Stay tuned for more coverage.

[To share your insights with us, please write to sghosh@martechseries.com]

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