Artificial Intelligence | News | Insights | AiThority
[bsfp-cryptocurrency style=”widget-18″ align=”marquee” columns=”6″ coins=”selected” coins-count=”6″ coins-selected=”BTC,ETH,XRP,LTC,EOS,ADA,XLM,NEO,LTC,EOS,XEM,DASH,USDT,BNB,QTUM,XVG,ONT,ZEC,STEEM” currency=”USD” title=”Cryptocurrency Widget” show_title=”0″ icon=”” scheme=”light” bs-show-desktop=”1″ bs-show-tablet=”1″ bs-show-phone=”1″ custom-css-class=”” custom-id=”” css=”.vc_custom_1523079266073{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

AiThority Interview with Rebecca Clyde, Co-Founder and CEO at Botco.ai

AiThority Interview with Rebecca Clyde, Co-Founder and CEO at Botco.ai

Hi Rebecca, please tell us about your current role and how you arrived at Botco.ai

I am the CEO & Co-founder of Botco.ai, an AI-powered marketing chat solution. After meeting serial entrepreneur Anu Shukla in 2016 at the Girls in Tech Catalyst conference, we sparked a conversation about our professional similarities. I had spent the last 15 years working in marketing automation, and Anu had built one of the first marketing automation platforms, Rubric, along with our other co-founder and CTO, Chris Maeda. Together, we remarked that the world had evolved to become “on demand everything,” yet the marketing automation platforms had not kept up. We asked ourselves: “Why can’t today’s marketing automation platforms communicate through text, chat and messaging?” That was the beginning of our journey together as Botco.ai.

What is Botco.ai and what are your various services / solutions?

Botco.ai is an AI-powered marketing automation solution that facilitates meaningful and intelligent conversations between businesses and consumers at scale in order to help drive user acquisition and customer engagement.

A few Botco.ai features include:

– Multi-channel chat — providing 24/7 response to inquiries about appointments, coverage, services and location information through websites, Facebook pages, mobile apps and other channels

– Training — the AI continues to learn and improve through use and consumer interactions to provide continually better answers and conversations

– Live data dashboard — using analytics, Botco.ai can share real-time insights from conversation transcripts, conversions to intents and re-engagement statistics in order to drive product, advertising and audience insights

– Integrations — connect to systems of record (EHR/CRM) to personalize conversations, automate workflows and book demos/appointments.

Also Read: AiThority Interview with Prince Kohli, CTO, Automation Anywhere

Tell us about your ICOP and which markets are you currently targeting?

Today we are very focused on the healthcare industry, which has especially suffered from a dearth of solutions that can address its complexities. The marketing technologies out there tend to be made for the “general business population” — meaning they don’t take into account industry-specific needs. In healthcare, HIPAA compliance requirements and the involvement of third parties such as insurance providers and employers means that marketing needs are much more complex. By understanding their needs and catering to those, we have found a strong following for our product, specifically in the areas of behavioral health, rehab, urgent care,  physical therapy and wellness programs. We are currently working with a number of healthcare companies including American Family Care, STChealth, La Ventana and many others.

How is the pandemic era shaping up for the customer services solutions industry?

The pandemic forced all businesses in 2020 to accelerate their adoption of digital engagement solutions. The “digital front door” initiatives for healthcare providers went from being optional to required. I still can’t believe that for most of my family’s healthcare needs I have to make a phone call (a 150 year old technology!) to schedule an appointment. This is not sustainable economically for providers; nor is it a good experience for families. [Side note: According to research, women are carrying this burden disproportionately as they are typically the ones responsible for scheduling all their families’ healthcare appointments. We are the chief medical officers of our families. By reducing the friction required to do this work, we are giving women back time to be better moms, professionals and the breadwinners that so many of them are.]

What major changes do you expect to happen once Marketing and Sales teams move past the pandemic restrictions?

We don’t see people going back to the “old way” of doing things. Expectations have fundamentally changed forever. Families want more digital engagement options to interact with their healthcare providers, from discovery and scheduling and all the way through the care journey. For marketers everywhere, even outside of healthcare, we have to realize that our customers will continue to demand digital solutions to interact with our businesses that are elegant, low-friction and effective in getting the job done.

Tell us a little more about your current remote workplace collaboration technology stack? How is it different from the first two months of lockdown?

We were a remote team from day 1 — our founders are in 3 different cities (Anu is in Fremont, California; I am in Phoenix, Arizona; and Chris is in Toronto, Canada). We were already using all the virtual tools from the get-go. Slack, Zoom, etc. were old hat for us when the lockdown came to be. We were already accustomed to hiring virtually and managing remote teams. I have not personally met most of our employees in real life! Certainly, I hope to make the rounds once this is possible and finally meet everyone in person, but for now we stay connected 100% virtually.

Also Read: AiThority Interview with Eric Jacobson, VP Product Management at Salesforce

How is today’s AI ML technology landscape different from what it was when you first joined Botco.ai.

Today there are way more open source and “AI as a Service” options to work with! I like to think of technology as a massive, communal Lego building project. When new colors and shapes of Legos show up, we have more possibilities!

Tell us about your various data science initiatives?

Our focus has been in the areas for fast knowledge acquisition and content/topic clustering for conversational data. The goal is to help train the AI faster from the get-go and provide rich, actionable insights and recommended next best actions from conversations.

Your predictions on the future of Marketing automation in the era of AI ML / Robotics?

Marketing automation as we know it will fundamentally change. The driving force is a fundamental shift in customer expectations. They increasingly require self-serve experiences, available in a personalized and real-time fashion. The days of 8-week handcrafted drip campaigns are behind us. In the future, every nurture experience will be uniquely crafted for the individual interacting with it and it will be done in a fully automated manner.

A technology in advertising that you are keenly following and expect to become a major disruptor in the coming months –

I am very interested in voice/audio technologies. This is how we are wired to communicate (vs. written language). I’m interested in platforms like Clubhouse that are using these channels in novel ways!

Your message to young female marketing technology professionals – what kind of data science training should they acquire to be successful in your industry –

I’ll answer this question with my hiring/CEO lens. I find there are some people who are great at analysis but have a hard time connecting data to the real world. The combined ability to translate data into real life and vice versa is especially unique. When I see applied mathematics alongside a humanities degree, I get especially intrigued! That is the person I would want to interview first.

Also Read: AiThority Interview with Shefali Khalsa, Head- Brand & Communication at SBI General Insurance

Thank you, Rebecca! That was fun and we hope to see you back on AiThority.com soon.

Rebecca Clyde is a Co-Founder and CEO at Botco.ai

Botco.ai Logo

Botco.ai is a HIPAA-compliant platform enabling meaningful and intelligent conversations between providers and consumers. Botco.ai is a fully-automated, AI-powered marketing chat solution that can be implemented at scale. The company offers industry-leading authoring, webchat, and AI machine-learning capabilities to quickly and effectively convert more customers. Botco.ai’s Integrated Analytics Dashboard provides a comprehensive view of chat campaigns across multiple channels such as web and Facebook Messenger. The API-based interface can be used to transfer leads, transcripts, and data into enterprise sales and marketing automation products like Salesforce, Hubspot, Adobe Marketing Cloud, and Zoho.

30 Comments
  1. check this says

    Hi, i think that i saw you visited my site thus i came to “return the favor”.I’m trying to find things to improve my website!I suppose its ok to use a few of your ideas!!

  2. vigrx plus pills says

    Good day! This is my first visit to your blog! We are a group of volunteers and starting a new project in a community in the same niche. Your blog provided us useful information to work on. You have done a wonderful job!

  3. blog site says

    I would like to get across my appreciation for your kind-heartedness for women who have the need for help on the study. Your very own commitment to getting the solution throughout had been definitely practical and have constantly encouraged most people like me to attain their endeavors. Your interesting publication entails so much a person like me and substantially more to my fellow workers. Best wishes; from everyone of us.

  4. blog site says

    Hey just wanted to give you a quick heads up. The words in your article seem to be running off the screen in Safari. I’m not sure if this is a formatting issue or something to do with internet browser compatibility but I figured I’d post to let you know. The style and design look great though! Hope you get the issue solved soon. Many thanks

  5. Psychic Parties says

    I can’t express how much I admire the effort the author has put into producing this remarkable piece of content. The clarity of the writing, the depth of analysis, and the wealth of information provided are simply astonishing. Her enthusiasm for the subject is evident, and it has definitely made an impact with me. Thank you, author, for sharing your wisdom and enhancing our lives with this extraordinary article!

  6. Watch Free Live Couple says

    Live Chat 24/7 successfully delivers an enticing webcam site experience with its innovative features

  7. Its like you read my mind! You seem to know so much about this, like you wrote the book in it or something.
    I think that you can do with a few pics to drive the
    message home a little bit, but instead of that, this is great blog.
    A great read. I’ll certainly be back.

  8. Does your website have a contact page? I’m having problems
    locating it but, I’d like to send you an email. I’ve got some recommendations for your blog you might
    be interested in hearing. Either way, great blog and I look forward to seeing it expand over time.

  9. amen a un precio competitivo says

    Hi friends, nice post and pleasant arguments commented here, I am
    genuinely enjoying by these.

  10. Do you have a spam problem on this blog; I also am a blogger, and I was wanting to know your
    situation; we have created some nice procedures and we are looking to exchange strategies with other folks, please shoot me an e-mail if interested.

  11. It’s impressive that you are getting thoughts from
    this paragraph as well as from our argument made at this
    time.

  12. Tif says

    My pursuit of excellence in content creation took an unexpected turn, thanks to a digital serendipity – a website that unveiled the path to stock photo enlightenment. The library family vector of images I found was nothing short of a revelation, encompassing a vast spectrum of themes and styles. This treasure trove of creativity has redefined my approach to content, turning it into a work of art that appeals to both the eyes and the heart.

  13. Hmm it appears like your website ate my first comment (it
    was super long) so I guess I’ll just sum it up what I submitted and say,
    I’m thoroughly enjoying your blog. I too am an aspiring
    blog blogger but I’m still new to everything. Do you have any recommendations for inexperienced blog writers?

    I’d really appreciate it.

  14. achat de solodyn says

    Hi it’s me, I am also visiting this web page on a regular basis, this web site is in fact
    pleasant and the viewers are actually sharing pleasant thoughts.

  15. Socks says

    Hey very cool site!! Guy .. Beautiful .. Wonderful .. I will bookmark your blog and take the feeds additionally?I am glad to search out so many useful info right here within the submit, we’d like work out extra techniques in this regard, thanks for sharing. . . . . .

  16. jonsnow says

    The cost of obtaining a Malta gaming license cost https://gofaizen-sherle.com/gambling-license/malta is an important consideration for companies seeking to enter the gambling industry on the island. Malta, as one of the leading jurisdictions for gambling licensing, offers companies the opportunity to benefit from the privileges of European Union membership and an extensive network of international agreements. The cost of obtaining a gambling license in Malta can vary depending on several factors such as the type of license, scope of activity, and other parameters. It is important to keep in mind that in addition to the initial costs, there are operational costs such as annual fees and compliance with several regulatory requirements. All aspects of cost need to be carefully considered to correctly assess a company’s financial obligations. Still, despite the costs, many companies see a Maltese gambling license as a strategic investment, providing a high standard of regulation, customer confidence, and access to the large gambling market in Europe.

  17. Wow, that’s what I was exploring for, what a information! existing here at
    this blog, thanks admin of this web page.

  18. I would like to thank you for the efforts you’ve put in writing this blog.
    I am hoping to check out the same high-grade content by you in the future as well.
    In truth, your creative writing abilities has motivated me to get my very own site now 😉

  19. Howdy! Would you mind if I share your blog with my facebook group?

    There’s a lot of people that I think would really appreciate your content.
    Please let me know. Many thanks

  20. compra de medrol en México says

    WOW just what I was searching for. Came here by searching for Hair loss
    and vitamin deficiencies

  21. I like the valuable info you provide in your articles.
    I’ll bookmark your blog and check again here frequently.
    I am quite certain I will learn plenty of new stuff right here!

    Best of luck for the next!

  22. Mireya says

    A person necessarily lend a hand to make critically
    posts I would state. This is the very first time I frequented your website
    page and up to now? I surprised with the research you made to create this particular post amazing.
    Fantastic task!

  23. Free Cam Girls says

    Let me be the queen of ur deepest naughty fantasies!

  24. Awesome! Its truly amazing article, I have got much clear idea about from this article.

  25. Kauf von pectomox in München says

    Hi there, I would like to subscribe for this web site to take hottest updates,
    therefore where can i do it please help.

  26. venlix sin receta en Chile says

    If you desire to increase your familiarity just keep visiting this site and be updated with
    the most up-to-date gossip posted here.

  27. bestellen urebion België says

    It’s really very complicated in this full of activity life to
    listen news on Television, therefore I only use web for that purpose, and take
    the latest news.

  28. Copper slab scrap procurement Copper scrap monitoring Metal salvage yard solutions
    Copper cable scrap management, Metal reclaiming and utilization center, Scrap copper trading

  29. Caroline Lee says

    The best thing is that you can use the live cam technology yourself and interact with the women in the chat – all you need is a free click here account and your own cam.

  30. Paragraph writing is also a excitement, if you be acquainted with after that you
    can write otherwise it is complicated to write.

Leave A Reply

Your email address will not be published.