Ushering a New Revolution in Retail CX: Meet SAP Emarsys AI Product Finder
SAP Emarsys AI Product Finder brings generative AI to the center of retail CX.
Leading omnichannel customer engagement platform, SAP Emarsys, announced a new AI-powered tool for retail customer engagement and experience management. SAP Emarsys AI Product Finder will help brands meet and engage with customers through personalized channels for retail commerce. To amplify the product’s reach, Emarsys will pivot its partnership with 1500+ companies across industries. This would empower marketers from global enterprises and fast-moving mid-market brands to scale their retail CX efforts using personalized, cross-channel campaigns that drive business outcomes.
According to new research, 64% of US shoppers say AI has improved their retail experiences — A 25% rise in positive sentiment from 2023. SAP Emarsys AI Product Finder brings generative AI to the center of retail CX. This AI-powered retail CX tool revolutionizes how brands recommend products and personalize customer experiences. The new Product Finder comes as a response to a significant rise in consumer demand for AI in commerce, with SAP Emarsys data showing 64% of shoppers think artificial intelligence has improved their retail experiences – up from 51% in 2023.
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Generative AI Influencing a Radical Shift in Retail Commerce
The AI reporters at AiThority.com regularly track down AI in the retail industry by working closely with the experts at NVIDIA, IBM, and Salesforce. From AI-powered computer coders to voice-controlled chatbots to 3D-rendered AI pictures, gen AI applications in retail are helping retail brands meet their personalization goals daily. Despite fast-paced growth, based on our conversations with CX experts, we found out Gen AI use cases have a long way to go in 2024.
With Generative AI now taking center stage across many industries, SAP Emarsys is reaffirming its decade-long AI heritage through new AI tools designed to empower marketers, and new industry-leading research into AI. Gen AI experimentation is at its peak in the retail industry. 40% of worldwide retailers and brands are in the experimentation phase of generative AI. 21% of brands have already implemented Gen AI frameworks for AI-driven retail operations. The companies based in the US and Canada will invest $2.3 billion more in 2024 versus their 2023 investments. According to Infosys, generative AI investments by European companies will increase by 115% in 2024!
Honeywell’s 2023 survey on AI in Retail indicated a shift in focus toward Artificial Intelligence and Machine Learning (AI ML) technologies deployed within stores and online. According to the survey, 48% of respondents identified AI ML and computer vision as the top technologies in the retail industry with maximum impact in the next 3-5 years. The same survey reported AI in retail will improve customer experiences, drive greater productivity, and achieve higher ROI, complementing retail’s workplace demands with higher efficiencies, effectiveness, and satisfaction for the human workforce in retail. NVIDIA’s State of AI in Retail and CPG report states that 98% of retail brands plan to invest in Gen AI.
Retail brands could also use AI technologies for sentiment analysis to hyper-personalize product features and catalogs. Walmart suggested using metadata and artificial neural networks for logistics and supply chain optimization.
These numbers indicate monumental development in AI ML and Computer Vision technologies, designed for retail marketplaces. The Gen AI ML trends and forecasts will impact the CPG brands as well.
How Do Brands Use SAP Emarsys?
SAP Emarsys, is a fully AI-first business, giving over 1500 global customers, such as Gibson Brands Inc, Puma, and Aldo a competitive edge by driving true customer loyalty through AI-powered omnichannel personalization.
As CEO Joanna Milliken explains, “We are committed to a relevant, reliable, and responsible approach to AI, which is giving marketers the freedom to innovate and re-imagine what is possible in this new era of marketing. By infusing AI into everything we do, SAP Emarsys will help our customers save time and effort on complex tasks, so they can focus on ROI and delighting their customers.”
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The new research, which surveyed over 2,000 US consumers and 250 marketers in the USA, found that 35% of consumers believe AI has made shopping easier (up from 32% in 2023). Nearly a third (31%) also feel that AI is helping to make their retail experiences more personal (up from 27%), while 35% say AI helps them to find new products (up from 33%).
As a result of these benefits, 61% of shoppers now want to see greater integration of AI into retail — a major boost in consumer demand.
But it’s not just shoppers who benefit. Nearly three-quarters of US marketers (72%) have increased their investment in artificial intelligence in 2024. Of these, 78% attribute a boost in customer engagement to AI, while 75% report a boost in customer loyalty.
Recognizing the crucial role of AI, SAP Emarsys is excited to announce a pilot for its innovative AI Product Finder. Alongside its AI Subject Line Generator, this marks the beginning of a series of AI-powered solution updates to be unveiled at the company’s annual virtual event for marketers, on June 12-13.
The AI Product Finder will enable an intuitive search of a brand’s extensive product catalog, allowing marketers and retailers to quickly locate and incorporate the most suitable products into their campaigns. Provided as an out-of-the-box solution for email marketing campaigns, the new SAP Emarsys Product Finder is designed to revolutionize how marketers find and recommend relevant products. Marketers are empowered to work more efficiently by scaling the creation of highly curated product content that improves message relevancy and engagement.
SAP Emarsys has also reaffirmed its commitment to the EU AI Act, with Joanna Milliken commenting, “Customer privacy and trust are at the heart of all our AI developments. In our latest AI focus group, several leading brands outlined their concerns about data use and AI in marketing. Our continued research shows consumers and marketers have similar concerns. SAP Emarsys has responded with our commitment to uphold the highest standards of effective, efficient data privacy and voice our support for the EU AI Act.”
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