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NVIDIA and Google Cloud Have Announced a New Collaboration to Help Startups

Introduction

Together, the Google for Startups Cloud Program and the NVIDIA Inception program will increase startups’ access to cloud credits, go-to-market support, and technical expertise, allowing them to speed up the delivery of value to customers. This announcement was made today at Google Cloud Next ’24 in Las Vegas. A new partnership between NVIDIA and Google Cloud will aid startups globally in developing generative AI apps and services more quickly.

Joining NVIDIA Inception is a great way for members of the Google for Startups Cloud Program to get access to a wealth of resources, including technical knowledge, training credits from the NVIDIA Deep Learning Institute, and NVIDIA products and tools. Participation in NVIDIA Inception Capital Connect, a network that introduces entrepreneurs to venture capital firms interested in the field, is also available to eligible participants of the Google for Entrepreneurs Cloud Program. A new partnership between NVIDIA and Google Cloud will aid startups globally in developing generative AI apps and services more quickly.

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Together, the Google for Startups Cloud Program and the NVIDIA Inception program will increase startups’ access to cloud credits, go-to-market support, and technical expertise, allowing them to speed up the delivery of value to customers. This announcement was made today at Google Cloud Next ’24 in Las Vegas. Google Cloud credits—up to $350,000 for AI-focused firms—will be available to qualified members of NVIDIA Inception, a worldwide program that supports over 18,000 startups. This will allow them to leverage Google Cloud infrastructure more quickly.

Why Does This News Matter?

Joining NVIDIA Inception is a great way for members of the Google for Startups Cloud Program to get access to a wealth of resources, including technical knowledge, training credits from the NVIDIA Deep Learning Institute, and NVIDIA products and tools. Participation in NVIDIA Inception Capital Connect, a network that introduces entrepreneurs to venture capital firms interested in the field, is also available to eligible participants of the Google for Entrepreneurs Cloud Program. Co-marketing, product acceleration, and expedited onboarding to Google Cloud Marketplace are additional benefits for high-growth emerging software producers in both programs.

The two companies have previously announced several initiatives meant to lower the barrier to entry for businesses of all kinds when it comes to creating generative AI applications, and this partnership is the most recent in that vein. The hefty price tags of artificial intelligence initiatives are a major hurdle for new businesses. Google DeepMind introduced a suite of cutting-edge open models called Gemma in February. Optimizements across all NVIDIA AI platforms for Gemma were recently announced by NVIDIA and Google, assisting in lowering client expenses and accelerating innovative work for domain-specific use cases.

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Companies’ teams collaborated closely to improve the speed of Gemma, which is based on the same research and technology as Google DeepMind’s most powerful model to date, Gemini when executed on NVIDIA GPUs using NVIDIA TensorRT-LLM, an open-source library for optimizing large language model inference. A simplified way to build AI-powered applications and release optimized AI models into production is provided by the combination of NVIDIA NIM microservices, which are part of the NVIDIA AI Enterprise software platform, and Google Kubernetes Engine (GKE). Utilizing inference engines such as TensorRT-LLM and NVIDIA Triton Inference Server, NIM expedites the implementation of generative AI in organizations by providing AI inferencing that is both smooth and scalable, and it supports a diverse set of top-tier models.

Another convenient approach for users to get NVIDIA NeMo and other AI development frameworks is through Google Cloud Marketplace. Nemo is part of NVIDIA AI Enterprise. Along with the announcement that A3 Mega will be available to the general public next month, Google Cloud is further expanding access to generative AI computing that is accelerated by NVIDIA. These instances are a new addition to its A3 family of virtual machines, which are driven by NVIDIA H100 Tensor Core graphics processing units. A3 VMs’ GPU-to-GPU network capacity will be doubled by the new instances.

Support for confidential computing is now available in Google Cloud’s new Confidential VMs on A3. This will allow customers to secure their sensitive data, apps, and AI workloads while they train and infer, all without having to modify any code to take advantage of H100 GPU acceleration. Inside Preview this year, you’ll find these Confidential VMs powered by GPUs.

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Benefits

  1. Enhanced Cloud Access: Startups benefit from increased cloud credits and technical expertise, accelerating value delivery to customers.
  2. Accelerated AI Development: Global startups can rapidly develop generative AI apps and services with NVIDIA and Google Cloud partnerships.
  3. Resource Accessibility: Members of both programs gain access to training credits, technical knowledge, and NVIDIA products/tools for AI development.
  4. Venture Capital Opportunities: Eligible participants can connect with venture capital firms through NVIDIA Inception Capital Connect.
  5. Co-Marketing and Product Acceleration: High-growth software producers receive support for marketing, product acceleration, and streamlined onboarding to Google Cloud Marketplace.
  6. Lower Barrier to AI Entry: Initiatives like Gemma models and simplified AI deployment reduce costs and accelerate innovation for new businesses.

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