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BEN Launches New AI Assistants for Automotive Industry at NADA Debut

New Use Cases Available for NADA Optimize Customer Services, Reporting and Sales Operations in Dealership and Web-based Interactions

Brand Engagement Network, an emerging provider of personalized customer engagement AI, announced new BEN Auto use cases, designed specifically to solve pressing industry challenges in the automotive space. In partnership with channel partner and BEN investor, AFG Companies, Inc. (“AFG”), the use cases leverage BEN’s human-like AI Assistants as multimodal conversational resources tailored for unique purposes that assist customers as well as augment and enhance professionals, to provide improved customer service interactions and experiences. The AI Assistants are available in app, on the web and can be deployed through life-size kiosks in automotive settings to provide a seamless experience from the web to the dealership. All five AI Assistants are available for demonstration during NADA.

“AFG continues to unite the ecosystem and enable automotive businesses through transformative technology, as demonstrated by these cutting-edge AI Assistants developed in collaboration with the like-minded team at BEN”

“We are committed to delivering AI solutions that improve customer experience, productivity and results for the automotive vertical,” said Michael Zacharski, Chief Executive Officer of BEN. “BEN is thrilled to deliver these unique AI Assistants, in collaboration with AFG and their expertise servicing 1000+ car dealerships, with the launch of BENAuto. Our goal is to support customer-facing automotive business and operational teams. For dealers, we enhance customer service and vehicle maintenance through our proprietary AI solutions. By pushing and pulling relevant data in and out of dealer systems, we empower our AI Assistants to reduce repetitive manual processes, augment key functions and complete tasks.”

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Together, BEN and AFG have designed a suite of products and solutions, powered by BEN’s proprietary AI technology, as well as AFG’s automotive dealership data system, Tronix, to provide real-time information in support of various automotive industry functions – booking an appointment, scheduling vehicle service, finding the best vehicle based on consumer needs, providing fulsome and accurate information and overall reducing friction points related to auto dealership visitation.

BEN’s New Automotive Use Cases Include:

  • Dealership Reporting: A personal AI Assistant, Oddo™, reduces the need for manual data searching and spreadsheet-based reporting by leveraging BEN’s proprietary AI technology to strengthen reporting practices and accuracy across the auto industry. Oddo™ harmonizes data across various systems and applications, putting automotive professionals in control of important information anywhere, any time.
  • Web AI Assistant: Our Web AI Assistant is a three-in-one solution for transforming the online experience for dealership customers. Part Concierge, part Customer Service Specialist, part Sales AI Assistant – available 24/7/365. SKYE’s primary role is to aid on the Digital Marketing front by meeting customers where they are in a meaningful way and enhancing the overall buying experience. By understanding customer needs and preferences, our AI Assistant works in tandem with the sales team to provide enhanced customer experiences online that carry through to the dealership.
  • Sales AI Assistant: Busy dealerships have a new team member capable of starting new conversations or continuing prior ones (online or otherwise). Our Sales AI Assistant, showcased on a life-size, cutting-edge kiosk, offers the perfect blend of uniformity and personalization to each customer through an intuitive interface. This seamless integration ensures a smooth transition from online browsing to in-person dealership experience.
  • Service AI Assistant: DASH™, our dedicated Parts and Service AI Assistant, is expertly designed to enhance the way customers interact with automotive service departments by combining proprietary cutting-edge AI and an intuitive interface to deliver exceptional customer service experiences for consumers requiring vehicle maintenance, booking appointments and those who want to learn more about service options and service programs.
  • Technician AI Assistant: An advanced Technician AI Assistant, CARL™, ensures quality, efficiency and consistency across automotive service operations. Carefully designed to optimize workflows, compliance and excellence across the board, CARL™ offers real-time guidance, know-how and information to automotive technicians, safeguarding OEM compliance and serving as a vital partner in the garage.

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“AFG continues to unite the ecosystem and enable automotive businesses through transformative technology, as demonstrated by these cutting-edge AI Assistants developed in collaboration with the like-minded team at BEN,” said Wright Brewer, Chief Executive Officer, President and Founder of AFG Companies, Inc. “Leveraging Tronix, AFG’s automotive software, BEN’s AI Assistants provide dealerships with much-needed automation and data integration to support customer satisfaction and retention.”

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[To share your insights with us as part of editorial or sponsored content, please write to sghosh@martechseries.com]

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