Context and Data is King
“People will sit up and take notice of you if you will sit up and take notice of what makes them sit up and take notice.” – Harry Selfridge Customer experience ...
A Short Side View of Customer 360
A spate of new releases from big companies doesn’t meet all (or any) of the needs for this critical area For those of us who have been in the trenches ...
Save the Date: Gartner Marketing Symposium/Xpo, April 29 – May 1, 2019 in San Diego
The role of chief marketing officers (CMOs) and leading marketing executives demands the mastery of skills encompassing strategy, leadership, customer experience (CX) and innovation to deliver breakthrough results. As the ...
5 Shrewd Ways of Using Big Data Analytics To Enhance Customer Service
Deep analysis of the Big Data Analytics/matrix helps to gain the hidden benefit from the reports. Consumers are overwhelmed with offers for products and services, especially while shopping online. It’s ...
Real-Time Marketing Is a Necessity, Not a Luxury, for Creating a Lasting Emotional Connection with Your Customer
Modern marketers see the transformational possibilities being able to calculate new Marketing offers and decisions in real time brings to the customer experience. The ability to see, understand and respond to ...
Zendesk Adds New ‘Sunshine’ CRM Platform for Evolving Customer Experiences
Built on Amazon Web Services, Zendesk Sunshine Seamlessly Connects and Understands Customer Data—Wherever It Lives Today, Zendesk, Inc. launched Sunshine, an open and flexible Customer Relationship Management (CRM) platform built completely in the public ...
Part 2 of 2: AI Answers Marketing Challenges; Transforms Customer Experience
Machine learning solutions get smarter the more we use them, and we get smarter too. In the first half of this two-part series, I examined why it’s so important for ...
Conversational Commerce: It Takes More Than Great AI
In AI-driven conversational commerce, the right experience will not only protect a user’s data and the brand’s customer franchise, but it will also assure customers of this protection in a ...
AI Must Support Customer Experience Outcomes, Not Just Processes
Artificial Intelligence (AI), machine learning and other advanced analytics can drive optimal customer experience for marketers worldwide. With an abundance of data, companies try to collect the right data and ...
botique.ai Sets in Motion Its AI-Driven Chatbot Platform for Customer Experience Management
Brands Can Now Automate and Facilitate Round-the-Clock Customer Service Through Popular Applications Such As Facebook Messenger botique.ai, an enterprise that specializes in Conversational Artifical Intelligence, is helping companies bolster their ...