Native and Programmatic Advertising AI and OOH Advertising: AiThority Tech Bytes Interview with Billups’ Stephanie Gutnik Pooja Choudhary Apr 18, 2024 Last week, we spoke to advertising technology (ad tech) experts on the new-age AI-led strategies for display and programmatic advertising. Advertisers…
Technology iCleanse Appoints DoohClick as Their Ad Management Platform Partner AIT News Desk Feb 20, 2024 New device deployments continue iCleanse, a DOOH (Digital Out-of-Home) US startup that develops Swift UV units for phone disinfection paired with…
Technology Boost Employee Happiness with AI: BambooHR Unveils Cutting-Edge eNPS Insights PR Newswire Feb 17, 2024 BambooHR helps companies beat The Great Gloom with AI-powered employee sentiment analysis BambooHR, the leading cloud-based human resource platform…
Analytics iSpot Publishes Simulcast Report of Super Bowl LVIII; Records 126.6 Million Viewers Across Linear,… AiT Analyst Feb 13, 2024 According to preliminary audience measurement estimates from iSpot, the simulcast of Super Bowl LVIII, which aired on CBS, Univision and Nickelodeon…
Technology Nexxen SSP Partners with Taiv to Expand CTV OOH Offering GlobeNewswire Dec 16, 2023 The partnership aims to bring new opportunities in a growing category to brands and advertisers Nexxen, a global, unified advertising technology…
Technology Perion Acquires Hivestack, a Leading Global Full-Stack Digital Out-Of-Home (DOOH) Platform Business Wire Dec 12, 2023 Transaction allows Perion to be at the forefront of the fast-growing DOOH channel, further diversifying its offering and expanding its global…
Native and Programmatic Advertising Captivating Gen Z: The Rise of DOOH Advertising and the Evolution of Out-of-Home Experiences Alejandro Donzis Aug 4, 2023 In an age where digital technology is engrained in our daily lives, capturing the attention of Gen Z and younger generations is increasingly…
Technology StackAdapt Expands DOOH Inventory By Onboarding New Global Partners Business Wire May 17, 2023 StackAdapt , the leading self-serve programmatic advertising platform, continues to reinforce its position as a leading digital out-of-home (DOOH)…
ChatGPT Digitall, a Subsidiary of W Group, Signs an Exclusive Partnership With Advertima to Bring Next… PR Newswire May 10, 2023 DigitAll, a subsidiary of W Group leading digital transformation and the evolution of measurable smart media in the region, and Advertima, the global…
Technology Vistar Media and Rain-X ClearView Partner for Weather Triggered DOOH Campaign GlobeNewswire Apr 14, 2023 Innovative Campaign Utilizes the Latest in DOOH Technology to Drive Sales Vistar Media, a cutting-edge global provider of programmatic technology for…