4 out of 10 Media and Entertainment Companies Would Decrease Ad Spending in the Next 18 Months An Increase in Employee Productivity Biggest…

One of the last areas of marketing to benefit from AI-driven optimization is ad creative. The actual creation of ads will probably be the last area…

Majority of respondents plan to increase advertising spend on YouTube (79%) and Instagram (75%) Smartly.io, the leading digital advertising platform…

Cadent Aperture Platform, the largest independent platform for advanced TV advertising, announced a partnership with 605, a leading television…

Integral Ad Science, a global leader in digital media quality, published a case study conducted in partnership with Catalina, a leader in shopper…

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, published a case study conducted in partnership with Catalina, a leader…

Short video ad spenders are hogging the limelight in the fast-changing digital video advertising landscape. In 2021, video ad spending rose by 49%,…

Year-on-Year ad spend jumps 19% globally and 10% in Southeast Asia Airline and accommodation sectors see an increase in ad spend as…

Leading Independent Provider of Ad-Sales Representation to Cable TV Systems Sees Growth in Issues-Related Spending to 63% of Total vs. 47% in…

Partnership Drives Value for Brands and Publishers Through Sell-Side Data Activation PubMatic, an independent technology company delivering digital…