UnGagged TechBytes with Bastian Grimm, Director Organic Search, Peak Ace
Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large-scale, international SEO – handling sites of almost any size in highly competitive industries. With a background in software development and more than 15 years of experience in o***************, Bastian still hugely enjoys all aspects of technical SEO.
With more than 90 employees we develop and support innovative o*************** solutions with a special focus on the topic “search” . Our solutions serve the marketing channels of search engine marketing as well as search engine optimization and related special disciplines such as link and content marketing, international search engine optimization, mobile advertising and bid management. We can tell you more about all the topics related to searching the internet, but our references speak for themselves.
Could you tell us about your journey at Peak Ace?
I am the CEO and Director Organic Search at Peak Ace where I am overseeing SEO as well as Performance Content Marketing. Peak Ace is an international Performance Marketing agency based in Berlin, Germany. With more than 100 employees, we implement campaigns in over 20 languages at native speaker level and are among the fastest-growing technology companies in Germany. I started in software deployment back in the day and ended up online in 1999. I was building websites at the time and at some point, got annoyed about not having any visitors on those. Which was kind of my first touch point with search and actually SEO as well. I worked as an affiliate, moved in-house (among other things I worked for a company called Jamba/Jamster which sold mobile phone ringtones then; good old times!), went freelance again and now am heading Peak Ace AG.
How should brands prepare for Google’s Mobile-First Index? What strategy did Peak Ace adopt to prepare for this?
I’ve been talking about MFI for quite a while now; in fact, I just recently did a webinar together with DeepCrawl which has lots of information on the topic in general (recap is over here). I think the most important thing is to fully understand which setup you’re using (e.g. m. vs www, responsive or dynamic serving) and what the individual pros and cons of each setup are. Google has stated repeatedly that they’re not going to let you drop out of their results if you only have a desktop site for example – so no need to panic. But, say you are using a traditional mobile subdomain, you’d want to make sure that all relevant info is available on that m-subdomain as well. I’m not only talking about content per-se; also, often tags (e.g. canonical, hreflang), indexation directives or schema.org markup are missing. For responsive sites, that’s usually easier since it is the same code base. Whatever you choose or have, content and markup parity is crucial. If you want to implement some of the routines we use for testing, make sure to check this presentation.
Read More: Interview With Laszlo Kishonti, CEO At AImotive
What are the three key metrics that you believe marketers should track to measure the success of an SEO campaign?
Ultimately, it comes down to what’s most important for the individual business, I guess. Say it’s an ad-driven portal, then page views resulting from organic would be a solid metric, assisted by secondary metrics such as visits per session from organic. If you’re an online shop you certainly wouldn’t care about page views but rather about revenue, again based on your organic traffic – depending on the model, it can also be important to differentiate between new and existing registrations (say for subscription businesses).
I think it’s safe to say that only tracking rankings, search visibility or the amount of links are not sufficient anymore. Those can certainly be assisting metrics, but you should definitely make sure to tie them with real-world business metrics.
Register Now Use Promo Code – itech10 (for a 10% discount)
What advice do you have for companies that seek to increase their critical rendering path optimization?
One of the most powerful concepts in web performance optimization is taking special care of your “critical rendering path”. Essentially, this is commonly referred to as the initial view (which is critical for any user since it’s the section of the website they see on their screen straight away), followed by all contents below the fold (which is not critical as you’d have to scroll down to see it). Thus, making the initial view load very fast directly implicates the perceived performance of your website. To do so, you need to remove as many render blocking elements as possible (such as JavaScript or CSS). Otherwise, the browser will have to wait for each of those files to come back before continuing the render.
To speed up your CSS delivery as much as you can, I’d recommend to:
- Audit, clean (de-duplication, get rid of unused styles, etc.), and afterwards split your CSS into two parts: one for the “initial view” and the rest of the CSS for “below the fold”.
- Use Critical (which is free) to help identify as well as generate the critical, required CSS info.
- Inline the previously generated CSS for the initial view (yes, inline!).
- Use rel=“preload“ and “loadCSS” to asynchronously load below the fold/site-wide CSS (a “noscript” tag will provide fall back for clients without JavaScript enabled).
By the way, there is a good reason why Google is inlining their entire CSS (on their search result pages): it’s way faster than making HTTP requests!
What are the three main takeaways that you think attendees will get from your talk at Ungagged London?
Same as last year, it’ll be a pretty wild ride through loads of things I’ve seen in SEO/search during the last twelve months – and based on this I’ll be trying to do some guesswork on what I think is coming up next. E.g., among the big topics last year, were my thoughts on a new SERP layout on mobile. Well, it wasn’t entirely spot on when I stated that we’d see almost only swiping in the future – but also not too far off; ditto for full HTTPs as well as performance for mobile sites being more important than ever. I don’t want to give too much away, but I’ll be sharing some really, really cool tech SEO stuff again – keynote-style, of course! ?
Thank you Bastian! That was fun and hope to see you back on AIthority soon.
Who’s who in chess? Bios, ratings, games and more So I started my ultralearning practice with tactics, tactics, and yet more tactics on chess.com. The key underlying skill in chess is pattern recognition — the more examples you’ve seen and solved, the better at pattern recognition you become. This corresponds to the drill ultralearning principle — pick the skill that’s the biggest bottleneck in your improvement, and practice it again and again. https://onlinemindcare.com/community/profile/ona94n43042192/ Lineage is still a name in the mind of many older MMORPG players. With really good and graphics optimized for mobile devices, in Lineage 2: Revolution you’ll be able to create a character choosing from several races and enjoy a dual-class system that gives you loads of customization possibilities.
Your writing is perfect and complete. safetoto However, I think it will be more wonderful if your post includes additional topics that I am thinking of. I have a lot of posts on my site similar to your topic. Would you like to visit once?
Your article is so good and rich in info.
i agree with every letter in this post
شركة غسيل مكيفات بالرياض
nicely explained about mobile index.
Copper scrap customer service Copper scrap extrusion Scrap metal recovery and recycling
Recycling technology for Copper cable scrap, Metal waste transportation, Copper recovery technology
mexican border pharmacies shipping to usa: mexican mail order pharmacies – mexican mail order pharmacies
buying prescription drugs in mexico
ozempic generic: ozempic generic – buy cheap ozempic
https://rybelsus.shop/# semaglutide cost
ozempic cost [url=http://ozempic.art/#]ozempic online[/url] ozempic coupon
Ozempic without insurance: ozempic – ozempic generic
https://ozempic.art/# Ozempic without insurance
ozempic coupon [url=https://ozempic.art/#]ozempic generic[/url] ozempic cost
Ozempic without insurance: ozempic generic – ozempic generic
https://rybelsus.shop/# rybelsus cost
https://rybelsus.shop/# cheapest rybelsus pills
buy rybelsus online [url=https://rybelsus.shop/#]semaglutide tablets[/url] rybelsus coupon
rybelsus pill: rybelsus coupon – buy semaglutide pills
Ozempic without insurance [url=http://ozempic.art/#]Ozempic without insurance[/url] buy ozempic
rybelsus pill: cheapest rybelsus pills – semaglutide online
https://rybelsus.shop/# buy rybelsus online
semaglutide online: semaglutide online – semaglutide online
semaglutide tablets [url=https://rybelsus.shop/#]buy rybelsus online[/url] semaglutide tablets
semaglutide tablets: rybelsus cost – semaglutide tablets
https://rybelsus.shop/# buy semaglutide online
cheapest rybelsus pills [url=https://rybelsus.shop/#]rybelsus cost[/url] rybelsus coupon
пин ап зеркало: пин ап официальный сайт – pin up
pin up giris [url=http://pinupturkey.pro/#]pin up c*****[/url] pin up giris
https://pinupkz.tech/# pin up казино
pin up 306: pin up c***** – pin-up oyunu
пин ап [url=http://pinupkz.tech/#]pin up[/url] пин ап казино онлайн
pin up c***** guncel giris: pin up guncel giris – pin up c***** guncel giris
пинап казино [url=https://pinupru.site/#]пинап казино[/url] пин ап официальный сайт
pinup az: pin-up oyunu – pin up azerbaijan
пин ап казахстан: пин ап казино вход – пин ап кз
pin-up oyunu [url=http://pinupaz.bid/#]pin up 306[/url] pin up
pin up kz: пинап казино – pin up казино
пин ап казино вход: пин ап – pin up kz
https://gabapentin.auction/# neurontin 600mg
ivermectin brand [url=https://stromectol.agency/#]stromectol b*********[/url] buy liquid ivermectin
cheap Rybelsus 14 mg: cheap Rybelsus 14 mg – semaglutide
http://semaglutide.win/# buy rybelsus
http://stromectol.agency/# ivermectin virus
amoxicillin order online [url=https://amoxil.llc/#]amoxil b*********[/url] generic for amoxicillin
zithromax generic cost: buy zithromax z-pak online – zithromax 500 tablet
https://semaglutide.win/# rybelsus generic
https://semaglutide.win/# rybelsus
buy zithromax without prescription online
https://amoxil.llc/# cheap amoxicillin 500mg
stromectol tablets for humans: stromectol for sale – minocin 50 mg for scabies
http://semaglutide.win/# Buy compounded semaglutide online
http://semaglutide.win/# buy rybelsus
http://semaglutide.win/# Rybelsus 14 mg
where can i get zithromax
neurontin brand name 800 mg [url=https://gabapentin.auction/#]generic gabapentin[/url] buy generic neurontin
minocin 50 mg for scabies [url=http://stromectol.agency/#]order stromectol[/url] ivermectin otc
http://amoxil.llc/# amoxicillin order online no prescription
generic zithromax medicine
https://stromectol.agency/# where to buy ivermectin cream
https://zithromax.company/# buy generic zithromax online
Play, strategize, and conquer Your victory awaits Lucky Cola
http://stromectol.agency/# ivermectin lotion 0.5
zithromax cost australia
https://gabapentin.auction/# neurontin 400mg
zithromax 250mg [url=http://zithromax.company/#]zithromax for sale[/url] zithromax 500 without prescription
https://stromectol.agency/# minocycline 50 mg without a doctor
zithromax online pharmacy canada
https://stromectol.agency/# purchase stromectol
generic zithromax medicine [url=http://zithromax.company/#]generic zithromax[/url] zithromax cost
https://semaglutide.win/# order Rybelsus for w**********
https://semaglutide.win/# buy rybelsus
https://zithromax.company/# azithromycin zithromax
zithromax generic price
https://amoxil.llc/# cost of amoxicillin
https://zithromax.company/# order zithromax over the counter
purchase zithromax z-pak
rybelsus price: buy rybelsus – buy rybelsus
zithromax 500mg: order zithromax – zithromax 250mg
cheap drugs online [url=https://drugs24.pro/#]buy prescription drugs online without[/url] best ed medications
buying from online mexican pharmacy: mexican border pharmacies shipping to usa – mexico pharmacies prescription drugs
erectyle disfunction http://drugs24.pro/# best natural cure for ed
reputable indian online pharmacy [url=https://indianpharmdelivery.com/#]Online medicine home delivery[/url] indian pharmacy
buying prescription drugs in mexico: buying prescription drugs in mexico – buying from online mexican pharmacy
https://indianpharmdelivery.com/# best online pharmacy india
world pharmacy india
india online pharmacy: online pharmacy india – buy prescription drugs from india
cheapest online pharmacy india: online shopping pharmacy india – online pharmacy india
Online medicine order [url=https://indianpharmdelivery.com/#]indian pharmacy online[/url] buy medicines online in india
https://mexicanpharm24.pro/# mexican drugstore online
top 10 online pharmacy in india
buy prescription drugs without doctor http://drugs24.pro/# canadian drugs
http://indianpharmdelivery.com/# п»їlegitimate online pharmacies india
online shopping pharmacy india
ed and diabetes [url=http://drugs24.pro/#]ed dysfunction treatment[/url] treating ed
erectile dysfunction medications http://indianpharmdelivery.com/# indian pharmacy online
stromectol medication [url=http://stromectol1st.shop/#]cheapest stromectol[/url] ivermectin buy uk
http://stromectol1st.shop/# stromectol for humans
v***** without doctor prescription
Plavix generic price: plavix price – buy clopidogrel bisulfate
paxlovid india: paxlovid 1st – paxlovid price
http://clopidogrel.pro/# antiplatelet drug
best online pharmacy
paxlovid covid: paxlovid shop – paxlovid price
buy paxlovid online: paxlovid price – paxlovid india
cheaper [url=http://rybelsus.icu/#]buy semaglutide online[/url] good price
http://clopidogrel.pro/# Clopidogrel 75 MG price
ed for men
cheaper: buy rybelsus – semaglutide
https://stromectol1st.shop/# stromectol online pharmacy
buy medicines online in india
ivermectin: buy online – minocycline rash
buy clopidogrel bisulfate [url=http://clopidogrel.pro/#]generic pills[/url] Cost of Plavix without insurance
minocycline 50 mg para que sirve: b********* shop – ivermectin 3 mg tabs
http://paxlovid1st.shop/# paxlovid buy
erection pills that work
how much is ivermectin: stromectol shop – ivermectin ebay
http://paxlovid1st.shop/# paxlovid covid
best ed treatment pills
Cost of Plavix without insurance: generic plavix – Cost of Plavix without insurance
buy clopidogrel online: generic plavix – п»їplavix generic
https://paxlovid1st.shop/# Paxlovid buy online
erection problems
https://stromectol1st.shop/# buy minocycline 100mg for humans
indian pharmacies safe
Semaglutide pharmacy price: good price – rybelsus generic
Clopidogrel 75 MG price: buy plavix – Cost of Plavix without insurance
ivermectin where to buy [url=http://stromectol1st.shop/#]stromectol 1st[/url] stromectol south africa
good price: more – buy rybelsus
https://stromectol1st.shop/# ivermectin ebay
mail order pharmacy india
order Rybelsus: rybelsus – rybelsus cost
paxlovid price [url=http://paxlovid1st.shop/#]paxlovid price[/url] Paxlovid buy online
Paxlovid buy online: paxlovid pharmacy – buy paxlovid online
clopidogrel bisulfate 75 mg: clopidogrel pills – generic plavix
minocycline 50mg tablets for humans for sale: stromectol fast delivery – minocycline capsules 100mg
Plavix generic price [url=https://clopidogrel.pro/#]generic pills[/url] п»їplavix generic
paxlovid generic: b********* on pills – Paxlovid over the counter
http://stromectol1st.shop/# stromectol sales
mail order pharmacy india
minocycline 50mg: buy online – minocycline 100 mg over the counter
buy Clopidogrel over the counter: Plavix 75 mg price – Clopidogrel 75 MG price
rybelsus price http://rybelsus.tech/# Buy compounded semaglutide online
Buy semaglutide
h?zl? c***** [url=http://1wintr.fun/#]c***** sitesi[/url] cazino
pin up kz: пинап кз – пин ап кз
пин ап: пинап зеркало – пин ап
1xbet зеркало: 1хставка – 1xbet официальный сайт
пин ап вход [url=https://1winci.icu/#]пин ап официальный сайт[/url] пинап зеркало
guvenilir c***** siteleri: guvenilir c***** siteleri – c***** oyunlar?
https://1winrussia.online/# 1хбет
пинап казино
https://1winindia.tech/# пин ап казино вход
пинап казино
pin-up c***** giris [url=https://1winbrasil.win/#]pin-up c***** giris[/url] pin up c*****
пин ап вход: пинап зеркало – пин ап зеркало
пин ап официальный сайт: пинап зеркало – пин ап зеркало
пин ап официальный сайт: пинап зеркало – пин ап
dunyan?n en iyi c***** siteleri: h?zl? c***** – cazino
пин ап официальный сайт: пинап зеркало – пин ап вход
pin up c***** [url=https://1winbrasil.win/#]pin-up[/url] pin up c*****
пин ап вход: пин ап вход – пин ап зеркало
https://1winbrasil.win/# pin up
пин ап казино вход
пинап казино: пинап кз – пин ап казино вход
1xbet официальный сайт: 1хбет – 1xbet
c***** sitesi: en iyi c***** siteleri – h?zl? c*****
1xbet: 1xbet официальный сайт – 1xbet официальный сайт
c***** sitesi: slot c***** siteleri – dunyan?n en iyi c***** siteleri
canl? c***** siteleri [url=https://1wintr.fun/#]c***** sitesi[/url] cazino
http://1winindia.tech/# пинап
пинап казино
pin up 306: pin up azerbaycan – pin up 306
canl? c***** siteleri: c***** sitesi – guvenilir c***** siteleri
online pharmacy india: Online medicine order – reputable indian online pharmacy
psychological ed treatment: ed medications comparison – ed drugs online
mexico drug stores pharmacies: reputable mexican pharmacies online – buying prescription drugs in mexico
what type of medicine is prescribed for allergies: compare ed drugs – canadian medications
aspirin and ed: website – cheap erectile dysfunction pills
https://indianpharm1st.com/# india pharmacy
best ed pill: how to help ed – cheap online pharmacy
п»їbest mexican online pharmacies: mexico drug stores pharmacies – mexican pharmaceuticals online
https://mexicanpharm1st.com/# mexican mail order pharmacies
pharmacy website india: indianpharmacy com – indian pharmacy online
mexican border pharmacies shipping to usa [url=https://mexicanpharm1st.com/#]reputable mexican pharmacies online[/url] mexico pharmacies prescription drugs
п»їbest mexican online pharmacies: mexican pharmaceuticals online – pharmacies in mexico that ship to usa
http://drugs1st.store/# diabetes and ed
https://sweetbonanzatr.pro/# sweet bonanza oyna
http://pinupzerkalo.fun/# Пин Ап Казино Официальный Сайт в России
Пин Ап Казахстан: пин ап казино – пин ап 634
https://pinupzerkalo.fun/# пинко
pin up c*****
пин ап казино: бонусы пин ап – пинап казино
пинап казино: пин ап казино – пин ап казино
http://biznes-fabrika.kz/# пин ап 634
пинап казино [url=https://pinupzerkalo.fun/#]пинап казино[/url] пин ап зеркало
pinco: пин ап казино – пинко
https://biznes-fabrika.kz/# пин ап казино онлайн
pin up c*****
пин ап 634: пин ап кз – пинап казино
sweet bonanza oyna: sweet bonanza nas?l oynan?r – sweetbonanzatrpro
https://pinupzerkalo.fun/# пин ап
sweet bonanza: sweet bonanza – sweetbonanzatrpro
https://pinupzerkalo.fun/# пин ап зеркало
pin up zerkalo
Пин Ап Казахстан: пинап казино – пин ап кз
https://pinup-az.bid/# pin up azerbaycan
pinup bet and c*****
good price: stromectol store – stromectol online
compare the best prices: Neurontin online – buy gabapentin
top-rated pills: amoxil price – buy amoxil online
licensed gabapentin: Neurontin online – compare the best prices
https://semaglutide.ink/# semaglutide
gabapentin pro: involves multisystem – Neurontin online
medication from mexico pharmacy [url=https://mexicanpharm24.cheap/#]mexican pharmacy[/url] mexico pharmacies prescription drugs
world pharmacy india: India pharmacy international – world pharmacy india
foods for ed http://pharm24.pro/# ed causes and treatment
male erection [url=https://pharm24.pro/#]low cost pharmacy[/url] buy prescription drugs from india
indian pharmacy online: Indian pharmacy online – indian pharmacies safe
https://pharm24.pro/# canada ed drugs
homepage
pills erectile dysfunction: cheap drugs online – best ed pills at gnc
online shopping pharmacy india [url=https://indianpharm24.pro/#]indian pharmacy purchase online[/url] india online pharmacy
male dysfunction treatment: cheap prescription drugs – ed for men
https://indianpharm24.pro/# best india pharmacy
ed problems treatment
male ed pills [url=https://pharm24.pro/#]cheap drugs[/url] cialis without a doctor’s prescription
prescription drugs: cheap drugs – ed aids
mexico drug stores pharmacies [url=http://mexicanpharm24.cheap/#]mexico pharmacy[/url] buying prescription drugs in mexico
best way to treat ed https://pharm24.pro/# buy online pharmacy
mexico pharmacies prescription drugs: Mexican pharmacy ship US – pharmacies in mexico that ship to usa
injectable ed drugs http://indianpharm24.pro/# world pharmacy india
best male enhancement pills https://mexicanpharm24.cheap/# mexico pharmacies prescription drugs
deneme bonusu veren siteler 2024 https://denemebonusuverensiteler.top/# deneme bonusu veren siteler yerliarama.org
deneme bonusu veren siteler betturkey betturkey.com: deneme bonusu veren siteler yerliarama.org – deneme bonusu veren siteler 2024
deneme bonusu veren siteler denemebonusu2026.com https://slot-tr.online/# slot oyunlar? puf noktalar?
https://ultrabet-tr.online/# ultrabet
deneme bonusu veren siteler 2024
deneme bonusu veren siteler mycbet.com https://ultrabet-tr.online/# ultrabet bonus
en cok kazand?ran slot oyunlar?: az parayla cok kazandiran slot oyunlar? – slot tr online
deneme bonusu veren siteler yeni http://denemebonusuverensiteler.top/# denemebonusuverensiteler.top
ultrabet bonus: ultrabet bonus – ultrabet guncel
deneme bonusu veren siteler denemebonusu2026.com https://casinositeleri.win/# C***** Siteleri
https://rybpharm.com/# semaglutide
http://kampharm.shop/# kam pharm shop
cheapest lasix [url=https://furpharm.com/#]fur pharm[/url] cheapest lasix
https://erepharm.com/# buy ed pills
buy ed pills: erepharm.com – ere pharm
buy gabapentin [url=http://gabapharm.com/#]cheapest Gabapentin GabaPharm[/url] buy gabapentin
kampharm.shop [url=http://kampharm.shop/#]kamagra[/url] Kamagra Kam Pharm
buy Gabapentin GabaPharm: buy gabapentin – buy gabapentin
https://erepharm.com/# best ed pills online
gabapentin: cheapest Gabapentin GabaPharm – gabapentin
buy gabapentin: GabaPharm Gabapentin – cheapest Gabapentin GabaPharm
buy Gabapentin GabaPharm: buy gabapentin online – cheapest Gabapentin GabaPharm
https://gabapharm.com/# GabaPharm Gabapentin
http://canadiandrugsgate.com/# male erection
http://mexicanpharmgate.com/# pharmacies in mexico that ship to usa
https://canadiandrugsgate.com/# canadian drugstore online
online pharmacy india: Indian pharmacy international shipping – top 10 online pharmacy in india
http://indianpharmacyeasy.com/# п»їlegitimate online pharmacies india
prednisone without prescription 10mg: cheap prednisone – canada buy prednisone online
buy amoxicillin 500mg capsules uk https://amoxilcompharm.com/# cheap amoxicillin 500mg
buy priligy max pharm: max pharm – max pharm
amoxicillin capsules 250mg http://amoxilcompharm.com/# where can i buy amoxicillin without prec
where to buy clomid: rex pharm – cheap clomid
amoxicillin 500mg capsules uk http://amoxilcompharm.com/# generic amoxicillin over the counter
cheap priligy: Priligy tablets – buy dapoxetine online
buy priligy [url=http://priligymaxpharm.com/#]priligy maxpharm[/url] max pharm
cheap prednisone online: Prednisone Without Prescription – how to get prednisone without a prescription
purchase amoxicillin online: amoxil com pharm – amoxicillin where to get
amoxicillin 500 mg without prescription: amoxil com pharm – amoxicillin 500mg no prescription
buy cytotec [url=https://cytpremium.com/#]cheapest cytotec[/url] buy misoprostol over the counter