Sorfam Capital Ties up to TransMedia Group’s Publicity Dock to Announce Boat Industry Acquisition

TransMedia Group takes aboard a new client, private equity firm Sorfam Capital, for whom it will be announcing investments in various industry sectors, including maritime, aerospace and defense, industrial, technology and services industries, including its recent acquisition of a classic American boatbuilding company, details of which will be announced early next week.

Lloyd R. “Skip” Sorenson, Managing Partner of Sorfam Capital, headquartered in Fort Lauderdale, said “we selected TransMedia Group for public relations because of the firm’s extensive experience in the private equity area and with many different industry sectors. We believe their network of contacts and ability to reach influential media sources will serve us well as we acquire more portfolio companies.”

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TransMedia said it welcomes aboard the private equity firm and looks forward to supporting its continuing acquisitions and additional fund raising. “This firm’s approach is dynamic and revolutionary, we are excited to be a part of helping them reach their objectives,” said TransMedia President Adrienne Mazzone, a boating and yachting enthusiast herself.

“Our publicity will highlight Sorfam Capital’s remarkable success in acquisitions and fundraising initiatives that have led them to acquire their first venerable, heritage boat brand, along with highlighting Sorfam Capital’s founder Skip Sorenson and his management of the PE firm and the portfolio company simultaneously.  “He is uniquely suited to the task given he is a fourth-generation shipbuilder and a well-known consultant and investment banker for the industry through another of his firms, Anchors Aweigh Capital,” said Mazzone.

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Transmedia Group will bring awareness to Sorfam Capital’s recent acquisition to financial outlets that cover mergers & acquisitions as well as positioning Skip Sorenson as an expert news source in the consulting and investment banking, private equity and maritime sectors.

“We’re very satisfied with the way TransMedia immediately began building out a thoughtful PR campaign with our timely announcements and the top media they’ll be servicing,” added Sorenson.

“Our publicity will underscore the depth of Sorfam’s and Anchors Aweigh’s experience in the industries they serve,” said TransMedia CEO Tom Madden. “We love representing leaders in their respective industries and expect this will be a productive, media-rewarding voyage,” added Madden.

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