Medicx Media Solutions, the leading analytics driven healthcare marketing solutions company, announced its upgraded capabilities to target healthcare practitioners (HCPs) at home or at work. This upgraded offering will allow life sciences and health brands to reach HCPs more effectively.
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Medicx’s offering provides clients with an extended reach of over 1.4M HCPs across 43 specialties. Medicx can target the HCPs that are most important to a brand – those on their target list. Leveraging their unique data assets, Medicx can also develop or supplement a brands’ list with other highly relevant HCPs, such as those diagnosing their condition or those in relevant specialties.
Medicx’s push to upgrade their offering comes during a time where virtual communication is higher than ever. For example, a brand could reach specialist HCPs with a high volume of telemedicine visits and deliver its message to this relevant and engaged group.
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“COVID-19 has made it challenging for brands to get their message directly to their HCPs. Although many states are now allowing for elective procedures, sales reps won’t likely be able to visit physician offices any time soon. The new Medicx solution will give brands the ability to get their brand messages to relevant HCPs at work and at home,” said Eric Trepanier, EVP and GM of Medicx Media Solutions.
Along with the updated audience segmentation, Medicx has redeveloped its targeting approach, offering clients the ability to deliver their message to HCPs across multiple channels, including digital and email.
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