Savory Selects SiteZeus to Help Fuel Nationwide Expansion

By AIT News Desk On Jul 16, 2020

SiteZeus’ A.I. platform will provide Savory with needed insights to make data-driven decisions about concept location and growth

Today, SiteZeus announced that Savory selected its location intelligence platform to help make fast and effective real estate decisions that will fuel rapid expansion of its portfolio brands.

Savory was built to scale high potential local restaurant concepts into multi-unit powerhouses by delivering access to growth capital together with an award-winning restaurant operations team with a well-documented track record and decades of relevant experience.

“Ultimately, the ability to choose great locations and avoid bad ones, separates winners from losers in the multi-unit restaurant space,” said Andrew K. Smith, managing director of Savory. “SiteZeus’ technology will give the Savory team invaluable insight in locations where our portfolio companies will thrive. By helping us prevent the opening of less favorable sites, SiteZeus will increase our chances to compound growth.”

Savory will utilize SiteZeus to assist in making data-driven decisions by defining who the customer actually is for each brand by geosocial segment and demographic profile. By utilizing this information to analyze future growth markets, a detailed plan can be created that specifies exactly which markets are conducive for expansion. Finally, each market specified in the growth plan can be studied to determine the number of units that can be opened, and a timeline can be created to achieve new unit growth targets. This process will allow Savory to ensure disciplined unit growth creating a unique competitive advantage.

“As previous restaurant owners, we understood the importance of finding the right location. We specifically built SiteZeus to make that possible, since previous methods fell short,” said Hannibal Baldwin, SiteZeus’ CEO. “Our platform empowers brands to target markets similar to those with which they’ve enjoyed their greatest gains. This opportunity to support Savory’s mission is truly exciting.”