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DO Global Unveils New Brand Identity at ChinaJoy Conference

DO Global, a mobile developer and an ad platform operator based out of Beijing, China, officially unveiled its new logo, core values, and company vision at the 2018 ChinaJoy conference in Shanghai.

A spinoff company originating from Baidu’s Global Business Unit, DO Global aims to continue its work as a top mobile developer worldwide and to help Chinese developers expand their business overseas. DO Global’s core values are optimism, technologism and globalism, with the goal of making globalization simpler. At the ChinaJoy event, DO Global also revealed its new logo based on the “particle system” school of design. The logo represents advanced technology, diversified business and a culture of inclusivity.

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DO Global's booth at ChinaJoy conference
DO Global’s booth at ChinaJoy conference
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DO Global CEO Mr. Johnson Hu said, “DO Global isn’t just a name; it’s also an attitude. It shows our confidence and determination to help businesses grow globally. We hope that in the future we can work with our partners to make globalization simpler, through our tireless pursuit of better technology and user experience.”

Currently, DO Global’s apps have more than 250 million monthly active users in over 200 countries worldwide. In 2018, app analytics platform App Annie named ES File Explorer one of the most outstanding apps in the “One Belt One Road” initiative, and DU Recorder entered into a strategic partnership to promote the classic arcade game KOF ’98 UM OL (The King of Fighters 98 Ultimate Match Online). Thanks to its large contingency of developers and users, DU Ad Platform has grown into one of the world’s foremost mobile advertising platforms. DU Ad Platform is used by 2,400 developers from more than 20 countries around the world, and has an inventory covering 800 million monthly active users.

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