Hyperice Launches Next-Generation HyperSmart Technology to Revolutionize Recovery and Movement

New Ecosystem of Products, Technologies and Content Help Customers Move and Recover Faster, and Live Better Launch Partners Apple Health and Strava Drive Customized Warm Up, Recovery and Body Maintenance Routines

Hyperice, a leading recovery and performance technology brand and innovators of percussion, vibration and thermal technology, announced the launch of HyperSmart technology, powering the new Hyperice App, to revolutionize the way people recover and move. Developed in collaboration with the Hyperice Human Performance Advisors, and leveraging physiological data from Apple Health and Strava, HyperSmart is the brains of the new data-driven Hyperice App and ecosystem.

With the launch of HyperSmart, Hyperice further cements its industry-leading position as the technology of choice for professional athletes and weekend warriors alike. Now, customers have access to guided warmup, recovery, and body maintenance routines from world-class athletes and wellness thought leaders via the new Hyperice App and Bluetooth®-enabled Hypervolt and Hypervolt Plus models.

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“With the launch of the new HyperSmart ecosystem, our products, technologies and content will deliver high value to customers in their quest to move and recover faster, and live better,” said Jim Huether, CEO of Hyperice. “Hyperice devices and technologies change the physiology of the human body. Once again we are taking recovery to the next level with our innovative wellness offerings.”

HYPERSMART: THE BRAIN OF YOUR HYPERICE TECHNOLOGY

HyperSmart seamlessly blends a user’s physical and digital activity to consistently guide them toward optimal wellness. With unrivaled expertise, Hyperice’s Human Performance Advisors created a proprietary algorithm that HyperSmart uses to interpret the data from wearables and physical activity, launching with Apple Health and Strava, to customize routines in the App exactly for each user and their goals. The more a user interacts with HyperSmart, the smarter it becomes, recommending personalized routines for body maintenance, improved flexibility, and optimized performance by analyzing each user’s Hyperice App profile alongside wearable data that considers the type, duration, and intensity of their workout.

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Designed to encourage more consistent and appropriate use of each Hyperice customer’s devices, HyperSmart also provides each user with a HyperSmart Score in the App. The score is a custom indication of how well a user is matching their Hyperice device usage to their activity. The HyperSmart Score is a powerful, easy-to-understand metric designed to keep users exercising, recovering, and moving at their very best.

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