Group Salus Files Provisional Patent Application For AI-Driven Cyber Incident Reputation Management System

Company Developing Cloud-Based Platform To Help SMBs Respond To Cyberattacks

Group Salus, developers of an artificial intelligence-based cybersecurity incident mitigation and response system for small and medium-sized businesses (SMBs) and other organizations, announced it has filed a provisional application for a patent with the United States Patent and Trademark Office for its innovative technology.

Believed to be the first of its kind, the cloud-based technology will enable smaller companies or public sector organizations to identify the resources, people, and organizational structure they will need to prepare for a cyberattack, then guide them step-by-step to both mitigate the attack and develop and execute a communications strategy that will help reduce potential harm to their reputations.

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“Nearly 45 percent of small and medium-sized businesses suffered a cyberattack in 2019 with an average financial impact of $200,000 each,” said Group Salus CEO Larry Lafferty. “Just as importantly, the damage to the reputation of the businesses or organizations can be long-term with research showing that a significant number of companies are out of business within a year of the attack.”

The Group Salus platform allows organizations to automatically assess their cyber response readiness, construct a viable response plan, and practice simulated cyber incidents. When an incident occurs, the product will guide an organization through all aspects of the issue management, assign and track tasks, automatically log the history of the incident, alert identified stakeholders, provide access to proprietary and professionally prepared communications templates and materials including press releases, FAQs, letters to customers, etc.

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“Our solution will give small businesses, public sector entities and other organizations an affordable and easy to use technology solution that will help them build a plan to respond to a cyber incident and integrate the activities – in real time – of a diverse response team of experts such as technology managers, lawyers and communications specialists to address the situation,” said Lafferty. “The AI automatically alerts each person of the key tasks they need to complete while making sure the entire team is aware of what each person is doing, seamlessly.”

Group Salus is an emerging company founded by Scott Marticke and co-founders Mark Goldman and William Marks. The trio has more than 100 years of combined marketing, branding and corporate communications experience.

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Lafferty also serves as CEO of Veloxiti AI Works which has entered into a joint development partnership with Group Salus to build the cyber incident reputation management platform.

In addition to Goldman, other members of the Group Salus Advisory Board are:

• Benn Konsynski – George S. Craft Distinguished University Professor of Information Systems & Operations at the Goizueta Business School at Emory University.
• Darrin Reynolds – Former head of Amazon’s Emerging Regulations program for the corporate Information Security Team.
• Gary Cooper – Founder and Managing Partner of Aptitude Ventures.
• Ken Bernhardt – Dr. Bernhardt was Regents Professor of Marketing and Taylor E. Little, Jr. Professor of Marketing, and Chairman of the Marketing Department at Georgia State University.
• Kelly Caffarelli – First president of the Home Depot Foundation, a position she held for over a decade.
• Karen Robinson – Longtime technology entrepreneur who has built several companies including Nanolumens, also led the development of Opportunity International, a successful global micro-finance organization.
• Jennifer Ready — Founder and Partner at Narwhal Digital with 20 years in digital marketing.

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