Aprimo Achieves a Microsoft Gold Application Development Competency

Aprimo earns distinction through demonstrated technology success and customer commitment.

Aprimo, a global leader in marketing operations, digital asset management, and local marketing technology, today announced it has attained a gold application development competency, demonstrating its ability and commitment to meet Microsoft Corp. customers’ evolving needs in today’s mobile-first, cloud-first world.

To earn a Microsoft gold competency, partners must successfully complete exams (resulting in Microsoft Certified Professionals) to prove their level of technology expertise, and then designate these certified professionals uniquely to one Microsoft competency, ensuring a certain level of staffing capacity. They also must submit customer references that demonstrate successful projects, meet a performance (revenue and/or consumption/usage) commitment (for most gold competencies), and pass technology and/or sales assessments.

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Coinciding with the new gold application development competency, Aprimo also announced that details about all five of its Azure-based integrated platform solutions now are prominently featured on the Microsoft AppSource partner solutions directory. Aprimo also will hold a joint webinar with ShiSh Shridhar, Global Retail Industry Solutions Director at Microsoft, on “Optimizing AI for Marketing: What’s the future and what’s just hype?”

“This new Gold designation is a testament to Aprimo’s dedication to continuing to build and enhance our robust marketing operations solutions on a secure, scalable cloud service,” said Kevin Souers, Chief Technology Officer at Aprimo. “The Azure platform enables our customers to take full advantage of their innovative Aprimo systems via an industry-recognized cloud service so they can instead focus on enhancing their global marketing initiatives.”

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“By achieving a gold competency, partners have demonstrated the highest, most consistent capability and commitment to the latest Microsoft technology,” said Gavriella Schuster, Corporate Vice President, Worldwide Partner Group at Microsoft Corp. “These partners have a deep expertise that puts them in the top of our partner ecosystem, and their proficiency will help customers drive innovative solutions.”

Earning the Application Development competency helps partners differentiate themselves as a trusted expert to their customers through development and deployment of commercial or custom applications built using core Microsoft technologies like Windows Server and Windows 8 operating systems, the Windows Azure platform, Microsoft Visual Studio 2012 development system, Microsoft BizTalk Server and emerging cloud-based and web business models. By gaining access to a comprehensive set of benefits through the Application Development competency, partners can acquire new customers and help them be more productive and profitable through deployment of business applications, advanced web portals or rich client user interfaces that run on premises or in the cloud.

The Microsoft Partner Network helps partners strengthen their capabilities to showcase leadership in the marketplace on the latest technology, to better serve customers and to easily connect with one of the most active, diverse networks in the world.