Parks Associates: 35% of US Broadband Households Experienced A Data Security Problem in the Past 12 Months

CONNECTIONS features insights from cybersecurity leader Bitdefender focused on leveraging connectivity and data to create new services for the connected home

Consumer research from Parks Associates finds 35% of US broadband households report having a data security problem in the past year, including malware/spyware infection, loss of privacy, and data/identity theft. The firm will examine the rise of cybersecurity threats and the added stress on the home network at the virtual CONNECTIONS Conference, November 10-12, sponsored by cybersecurity leader Bitdefender.

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“In recent months, the security of the average home network has become exponentially more critical,” said Elizabeth Parks, President, Parks Associates. “More activities and use cases are going across more devices, and that increases exposure to risk. Consumers are aware, with nearly 80% stating they are concerned about security and privacy issues at home, with identity theft as the leading threat. At CONNECTIONS™, we will examine the ways and unique approaches developed by industry leaders like Bitdefender to combat these threats, allay consumer concerns, and build new opportunities for value-added services.”

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“As adoption of smart things continues to grow, so has the risk of having our home networks compromised,” said Razvan Todor, Bitdefender’s Director of Connected Home Security. “We’ve mobilized staff with this single-minded focus and have come out with our most advanced, most powerful solutions to protect both traditional devices and IoTs and offer, through multiple layers of security, more privacy and personal information protection.”

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