Focusing on helping companies measure and improve their product messaging, Copytesting rebrands their company name
Copytesting, a copywriting analysis tool, has announced that the company will begin operating under a new name and will be known as Wynter, effective immediately. This rebranding strategy reflects both the evolution of the company as well as its vision for the future. Along with this change, the company enhanced its focus on helping B2B enterprises gather and use data for product messaging. The company’s ownership and staff have not changed.
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“The new name—Wynter—allows us to expand from being only about copywriting to focus on product and go-to-market messaging. Companies often struggle with making it obvious how awesome they are, and why customers should be all over them,” said Peep Laja, CEO of Wynter. “The symptoms of ineffective messaging aren’t easy to spot. Companies collect and analyze almost every imaginable metric, but how do you know if your messaging is working? That’s where Wynter comes in.”
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Wynter is a qualitative research software-as-a-service tool that helps companies get data on the effectiveness of their product messaging. It tells customers how their messaging is resonating with their target audience, and highlights what needs improvement.
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