TruDecision Partners With CIG Financial to Drive Auto Loan Growth

TruDecision, Inc. announced that their advanced analytic platform will be deployed by CIG Financial (CIG) to pursue improved performance and an enhanced dealer experience CIG will leverage TruDecision’s Expert Auto Score in order to offer an increased number of competitively priced approvals.

“The ability to offer highly competitive terms on more approvals is a critical part of delivering on that commitment”

TruDecision offers the first of its kind analytic platform as a service, where sophisticated quantitative solutions are developed and rapidly deployed for clients on a pay-per-use basis. TruDecision CEO Daniel Parry explains, “Every modeling form has strengths and weaknesses associated with it, including AI and Machine Learning. We refer to our service as an analytic platform because we start with the client’s business need and then select the method that most effectively addresses it. We are very pleased to partner with CIG Financial, a leader in the auto finance industry that already has a strong foundation in disciplined lending.”

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Parry continues, “Origination models are typically built off of a lender’s own performance, which only represents a fraction of what they see; however, their models must be accurate on all applications. For this reason, we created the Expert Auto Score, which was developed off of millions of consumer records.” The score is comprised of numerous models that are tailored to be accurate across the credit spectrum, from near-prime to deep sub-prime.

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“We are committed to bringing additional value to our dealer partners in order to help them achieve greater sales,” said Jeff Butler, President of CIG Financial. “The ability to offer highly competitive terms on more approvals is a critical part of delivering on that commitment,” he said. “The team at TruDecision not only offers best-in-class solutions to help us achieve this, but their substantial experience as auto lenders enables us to seamlessly integrate their models into our existing operations,” said Butler.

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