Syndigo Announces Growth Equity Partnership With Summit Partners

The Investment Accelerates Syndigo Global Growth and Service Offerings, Ushering in the Future of Unified Commerce Software

Syndigo, a leading provider of a software-as-a-service platform for product information management and syndication, announced a growth equity partnership with Summit Partners (“Summit”), a global alternative investment firm. Existing investor, The Jordan Company (“TJC”), a New York-based private investment firm, participated in the round. The investment will support Syndigo’s continued growth and global expansion, allowing the company to better serve its network of retailer, manufacturer and distributor clients.

In today’s world of omnichannel global commerce, the demand for product information and content that is consistent across the physical and digital shelf is significant and growing rapidly. Constantly elevating consumer expectations puts pressure on brands and retailers to deliver consistent, shopper-centric experiences across online, offline, mobile, social media and hybrid channels. Syndigo’s leading SaaS platform, The Content Experience Hub (CXH), forms a critical link designed to enable seamless collaboration across channels and among thousands of the world’s largest brands and retailers. Today, Syndigo serves more than 12,000 manufacturers and 1,750 retailers and distributors across North America, Latin America and Europe. In 2020, Syndigo added over 1,500 new clients to their portfolio.

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“Syndigo’s vision is simple: to enable commerce globally. Brands and retailers are experiencing unprecedented demand for product information and transparency — and our clients who use Enhanced Content on their product pages experienced more than $1 billion in incremental cart value over this year’s Cyber Weekend,” said Paul Salay, CEO of Indigo. “We are excited to bring together the extensive technology and software experience of our new partners at Summit with The Jordan Company’s experience with the Syndigo team. We are confident that this new partnership will accelerate Syndigo’s growth and our goal to enable commerce in even more innovative ways on a global scale.”

Summit Partners has a long history of investing in and supporting the growth of leading software and consumer businesses, including backing more than 30 companies at the intersection of commerce and technology. As a growth-focused investor, Summit works collaboratively with management teams, offering specialized resources designed to leverage experience and perspectives critical to growth companies.

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“We believe Syndigo offers one of the most advanced and scalable solutions in the industry,” said Peter Rottier, a Managing Director at Summit Partners, who has joined the Syndigo Board of Directors. “The Company’s software offers an end-to-end solution designed to support the delivery of complete and verified product content and address the needs of brands, retailers and the ever-increasing expectations of the consumers that they serve. We are thrilled to collaborate with the Syndigo management team and The Jordan Company in this next phase of growth.”

“Syndigo has experienced significant growth since our initial investment by demonstrating a consistent commitment to its clients through investment, innovation and support,” said Eion Hu, Partner of The Jordan Company. “The addition of Summit Partners provides Syndigo with tremendous perspective and resources to drive even greater client productivity and growth. We look forward to continuing our partnership with Syndigo and its customers.”

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