In response to increased trading activity on the company’s platform, leading cryptocurrency brokerage house CoinJump has announced that it is expanding its support services, mainly the hours and channels available to clients. This move is a part of the company’s strategy of customer acquisition and preservation – a strategy which, according to recent surveys, has proven itself successful.
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“We at CoinJump are very flattered by the high volume of trade executed on our platform, including a substantial number of new traders joining our website,” said CoinJump spokesperson in response to the news. “We believe, though, that a rise in the activity must come hand-in-hand with enhanced support services, otherwise we won’t achieve anything. That’s why we’ve taken these steps, which in the short term may be an expenditure for us, but we’re sure they are going to be worth it in the long run.”
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Support is more than just answering emails
While most other trading firms have reported a slowdown in activity, which can probably be explained by the economic uncertainty caused by COVID-19, CoinJump surprised financial experts with this news. Furthermore, the company has joined the reputable list of trading firms offering support services to clients on a 24-hour basis, six days a week.
“We’re proud of this decision, it shows that we truly care about the issues our traders are facing. We know that some problems can’t wait till tomorrow or after lunch, they have to be fixed on the spot. That’s exactly why we’re setting the bar high with this standard,” explained the spokesperson and added, “this does not mean in any way that we have reached a service level that we consider optimal. We promise to keep improving ourselves, and that traders choosing to do business with us are going to feel it in their trading experience.”
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