Mayank Patel, loyalty and personalization leader at McDonald’s and Applebee’s, joins Personica Executive Team
Personica, the most powerful marketing and analytics platform for restaurants, named Mayank Patel as its new Executive Vice President of Strategy and Partnerships. Patel will be shaping the future of personalization at Personica, as the company works to set the benchmark for building customer relationships in the restaurant industry.
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“Mayank is an industry leader in CRM, Loyalty, and Personalization, with a deep understanding of restaurant customer engagement,” said Andrew Feigenson, Personica CEO. “He brings together a practical operator perspective and a forward-looking technology optimism, and I look forward to seeing him continue to help us shape the future of personalization at Personica.”
Patel is an innovative and dynamic global marketing leader with more than 20 years of experience defining, implementing, and scaling marketing programs that are customer-centric, measurable, and profitable. Focused on data and digital, he has delivered personalized experiences and relevant engagements across customer journeys and brand interactions. At McDonald’s, he supported the brand’s digital transformation by bringing visibility to data-driven CRM and enabling international markets to activate 1:1 tactics at scale. Most recently, Patel influenced the brand’s mass personalization efforts using a decision engine with a clear vision, customer use cases, and channel expansion across international markets.
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“I’m delighted to be joining the Personica team,” says Patel. “This company has demonstrated rapid strategic growth and product innovation in the last year. I look forward to driving continued growth of our Personalization, Loyalty, and CRM offerings, and creating partnerships that bring even more value to our clients and their guests.”
Personica™ builds technology that enables restaurants to create personal, lasting guest relationships and maximize the value of every transaction, without requiring huge marketing teams or custom-developed systems. Formerly Fishbowl, Personica was founded 20 years ago by a team of restaurant professionals who wanted a better way to connect with their guests. With the addition of analytics software and Promotions (2014), Price and Menu Optimization and Competitive Intelligence (2015), and the Engage platform, CRM, Loyalty, and digital data reports (2020), Personica has striven to help restaurants create personalized guest experiences while making data-driven decisions that increase profits. Relied on by more than 48,000 restaurants to engage guests and maximize revenue, Personica is headquartered in Alexandria, VA, with offices in India and an international remote workforce.
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