PowerLeads AI will leverage Artificial Intelligence (AI) to identify renters who are statistically proven to be up to 2X more likely to lease
Zumper, the third largest rental real estate platform in North America, introduced PowerLeads AI, an industry-first product that leverages the power of AI to analyze renters’ behaviors to confidently predict the likelihood of a renter signing a specific apartment lease. This new feature solves one of the biggest challenges in the apartment leasing industry — inefficiency.
Leasing consultants report current industry methods for managing leads are not only highly inefficient and frustrating, they’re also one of the industry’s most significant challenges. By proactively identifying prospective renters who are more likely to lease immediately, both renters and leasing consultants benefit from a far more efficient, personalized experience.
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PowerLeads AI features three main components. First, Power Prospects identifies and flags renters who are statistically proven to be up to 2X more likely to lease immediately. Additionally, our system will now surface and provide leasing agents over 50 unique renter characteristics — more than 5X more information than the competition — that will help leasing agents best meet renter needs. Lastly, PowerLeads AI provides access to up-to-the-minute information allowing leasing teams to see a prospect’s interests in real time enabling them to better understand prospective renters’ needs.
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“Our studies showed that the vast majority of leasing teams want a way to understand which prospects are more likely to lease, so we knew that it was vital to solve this challenge with an industry-first solution,” said Zumper’s Chief Growth Officer, Tanguy Le Louarn. “In fact, 78% believe having more data on prospects would help them convert more leads. By using cutting edge AI and machine learning to provide predictive insights and data, we’ll not only provide higher quality leads, we’ll also enable a faster leasing process.”
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