Parks Associates Introduces Consumer Insights Dashboards to Track Adoption and Usage of Connected Home Products and Services

On average, US broadband households with smart home devices own more than seven devices

Parks Associates announced Consumer Insights Dashboards, new services that track adoption, demand, and market changes for smart home, security, consumer electronics, broadband, and video services. Consumer Insights Dashboards provide an ongoing view of each market, with quarterly or biannual deliverables that provide industry benchmarks and consumer trending data on ownership, purchase intentions, and sales channels that reveal early trends and emerging revenue opportunities.

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Smart Home Dashboard, published this week, reveals that 25% of US broadband households bought at least one smart home device in the past 12 months and households with at least one smart home device now own on average more than seven devices. Product categories include smart thermostats, smart appliances, network cameras, video doorbells, smart smoke/CO detectors, smart door locks, smart garage door openers, and smart lighting products, among others.

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“More than one-half of US broadband households report that they value technology more now than before the COVID-19 crisis,” said Jennifer Kent, VP, Research Parks Associates. “This new service provides companies with actionable data on the adoption, purchase intentions, and trends for key solution categories. We are excited to bring this valuable trending data and insights to the market.”

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