MLB Signs Multi-Year Deal With Tagboard to Help Merge the Physical and Digital Experience for Fans

By AIT News Desk On Mar 26, 2021

In the past year, the COVID-19 pandemic has transformed sports as we know it – with professional sports leagues finding new ways to keep fans engaged with their favorite teams from home. For MLB, updates during the pandemic ran the gamut from allowing fans to purchase cardboard cutouts of themselves to be placed throughout the stadium to doubling down on live streaming content and stories produced for YouTube, Instagram, TikTok, the MLB app, among other channels.

Today (3/25), MLB is investing in a four-year partnership with Tagboard to enhance its interactive production capabilities and further engage the next generation of fans. Producers at MLB, MLB Network along with Minor League Baseball will be able to leverage Tagboard’s cloud-based production platform to produce their live broadcast, gameday, digital and event experiences. Tagboard Interactive provides producers with an intuitive graphics system, access to real-time social media content, and a brand new interactive polling suite to craft interactive programming across every connected screen.

Tagboard Interactive (which launched as beta in January) will immediately provide MLB the opportunity to merge fan experiences on MLB digital properties, with in-venue and at-home broadcast experiences such as trivia and polling, live Twitter polls with fans via QR Code, and more.
The 4-year partnership further builds on Tagboard’s work with MLB over the past several years. In the 2020 season, Tagboard enabled the fan experience across MLB’s key media properties, including 16 MLB clubs, during FOX Sports MLB broadcasts (including the World Series Watch Party & National Broadcast), Turner Sports MLB Shows and MLB Network’s T-Mobile Batting Practice Live Stream.
Tagboard’s history with baseball runs deep, back to 2013 when the Seattle Mariners became the first major sports team to utilize the early stage platform to find and display a fan social content on their videoboard. Together over the past eight years, MLB clubs have launched several fan engagement firsts including the first team to bring Snapchat and Instagram Stories to stadium screens.

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Tagboard momentum:

Tagboard is a market leader in cloud-production, working with over 400 major media, sports and entertainment organizations, the largest of which include FOX Corp, NBCU, Warner Media, NFL, TEGNA, and now MLB. Tagboard, known for helping broadcast organizations in news, sports & entertainment deliver more impactful stories by utilizing community conversations in real-time, from the richest content sources in the world.

In the last year, cloud production has gained exponential importance to media producers. The change in environment due to the pandemic has exponentially increased the need for access to create graphics and surface social content, via the cloud; both of which Tagboard provides.

In the last year, Tagboard has seen over 20 Million (+132% YoY) pieces of content produced through the platform with over 2.1 Million (+386% YoY) stories told using the platform across news, sports, and entertainment