ADA and Insider Announce Strategic Partnership to Help Enterprises Drive Data-LED Growth Marketing Initiatives

By AIT News Desk On Mar 30, 2021

Through the partnership, enterprises will achieve a greater return on multichannel personalisation and marketing campaigns with cutting-edge AI

ADA, a leading data and artificial intelligence (AI) company, and Insider, one of the world’s leading Growth Management Platforms have forged a strategic partnership. Together, they will provide seamless multi-channel personalisation, data-driven strategy, and end-to-end digital, analytics, and marketing solutions.

Unifying ADA’s newly formed MarTech-as-a-Service offering and Insider’s AI-powered Growth Management Platform (GMP) the partnership will empower enterprises to scale up and predict customer behaviour in real time. Marketers can also seamlessly personalise and streamline campaigns to acquire, activate, and retain customers.

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Chris Wiseman, Head of Marketing Technology, ADA, said: “We’re really excited to be working with Insider. We believe this partnership will help our clients realise more value by allowing us to offer an end-to-end solution that covers the full marketing and sales funnel. We have big goals to continue to expand our business in Asia; so, ADA and Insider’s strong MarTech proposition will help us achieve our ambitious targets.”

Patrick Steinbrenner, Managing Director – APAC, Insider, said: “Having the right recommendation algorithms powered by AI will help enterprises deliver precise individualised cross-channel recommendations and uncover their full revenue potential. ADA’s digital and data maturity models’ expertise combined with Insider’s platform capabilities will take marketing to the next level. We’ve enjoyed collaborating with the team at ADA to bring more value to our end customers.”