Draper and Kramer Mortgage Corp. Levels up Branding Strategy With Adwerx Enterprise

By AIT News Desk On Apr 15, 2021

Adwerx’s Innovative Platform Will Help the Firm Provide Personalized Advertising For Loan Officers That Targets Consumers and Real Estate Agents on Premium Websites and Social Media

With more than 50 branches across the United States, Draper and Kramer Mortgage Corp. has been named one of the Top Mortgage Lenders in America by Scotsman Guide Magazine and one of the 50 Best Companies to work for by Mortgage Executive Magazine. In continuing with their commitment to excellence, they’ve joined forces with Adwerx, one of the country’s fastest-growing digital marketing platforms, to help loan officers stay consistently top-of-mind, attract more borrowers, and win more referrals.

Draper and Kramer Mortgage Corp. is leveraging Adwerx’s state of the art digital advertising automation technology to power online ads for their loan officers through Adwerx Enterprise. These campaigns will reach the website visitors, custom audiences and local markets of top loan officers with hyper-targeted ads across social media platforms and premium websites visited by potential clients. Adwerx is the only solution designed specifically to automate digital advertising for mortgage brokerages and their loan officers, enabling them to reach home buyers directly, while also staying in front of their real estate referral networks.

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“Digital advertising is an important part of our strategy,” said Coleen Bogle, Vice President of Marketing at Draper and Kramer Mortgage Corp. “We trust Adwerx to help extend our reach and keep our top loan officers in front of prospective borrowers who are browsing online. Plus, the ease and effectiveness of the platform increases their productivity and allows them to focus on attracting and serving more clients.”

It is essential for loan officers to use digital advertising to stay at the forefront of today’s hyper competitive lending market. The Adwerx Enterprise Platform delivers comprehensive digital advertising strategies that are easy to create and deploy, so loan officers can focus on the human relationships that build their business.