An ecommerce SaaS company innovating the online shopping experience with interactive consultations designed to drive personalized conversations and deepen customer relationships.
Octane AI, the leading marketing personalization platform for ecommerce brands, is named the Best Storefront App by the 2020 Shopify Commerce Awards, presented on April 15. This award showcases how Octane AI is able to shape the future of ecommerce by democratizing personalization technology for thousands of ecommerce brands.
“The biggest brands in the world are experts at getting to know their customers and building relationships that improve the shopping experience via personalization and empathy,” said Matt Schlicht, Co-Founder and CEO of Octane AI. “At Octane AI we are democratizing the core ability of personalization for every ecommerce brand, especially the ones who don’t have expertise in software development, data science and AI.”
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According to Shopify, the businesses selected for an award are building the most innovative, interesting and boundary-pushing storefronts and apps in the industry. The Commerce Awards had almost 3,000 submissions in categories about user experience, development and overall store builds—Octane AI was one of nine winners in total.
“Shop Quiz is a good example of personalization and shopping companions, which is important for DTC brands. The UI is nice and looks well integrated,” said Jean-Michel Lemieux, CTO at Shopify.
Customers across all industries have experienced the benefits of personalization. Jason Wong, the CEO of Doe Lashes said, “Being able to ask our customers questions to build their profile and recommending them the right product has been one of the largest drivers to our growth. The personalized experience made customers trust our brand and we have seen a 3x increase in our email opt-in from the Octane AI Shop Quiz.”
The Shop Quiz enables merchants to humanize and personalize the ecommerce experience with technology acting as a virtual assistant to help recommend the right products and establish a deeper relationship with visitors. This grows revenue through improved site conversion, AOV, ROAS and loyalty. The quiz is code-free and deeply integrated with Shopify, Klaviyo and Facebook, enabling the creation of better omnichannel marketing experiences across the site, Facebook ads and Messenger, SMS and email.
“The Octane AI quiz has been a critical element in helping our customers find their best skin tone match across our underwear and hosiery products. Their recommendations account for about 30% of our online store revenue and help us serve personalized emails and ads to our shoppers,” said Fischer Yan, Growth Advisor at N*** Barre.
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2020 brought unexpected challenges to merchants all over the world. Businesses have continued to prove their resiliency by building online experiences that nurture deep customer connections. Octane AI’s goal is to do just that: humanize the online shopping experience by helping merchants collect buyer data that allows them to personalize every recommendation, promotion and communication shared with their customers.
“We really changed the company in 2020. And the big thing was we launched the Shop Quiz and it’s a completely different type of product and experience than everything else that we’ve ever done. Historically, we’ve done Facebook Messenger marketing and SMS marketing, but the Shop Quiz is something that is really visual, it’s part of the website itself, it’s beautiful and it’s a super creative product,” said Ben Parr, Co-Founder and President of Octane AI. “We’re honored to accept this award as a commitment to help merchants all around the world have better conversations with their customers, and to shine the spotlight on our customers creating these quizzes.”
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