RollWorks Debuts New Feature Set to Give Marketing and Sales Teams Unparalleled Insights Into Account Buying Journeys

By AIT News Desk On May 4, 2021

Journey Stages Is First in a Suite of Breakthrough Functionality to Help ABM Teams Track Accounts in Their Buying Journey

RollWorks, a division of NextRoll, announced Journey Stages, a new capability in the RollWorks Account-Based Platform that gives B2B marketing and sales teams deeper insight into the impact of go-to-market activities on account progression. Journey Stages helps teams of all sizes discover where their accounts are in their buying journey, activate stage-specific multi-channel campaigns accordingly, and measure the effectiveness of their ABM programs. Journey Stages is the first in a set of new capabilities from the RollWorks platform that will help go-to-market teams uncover insights about account journeys, measure account progression and regression, and understand key drivers and trends for any velocity changes between stages.

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By collecting signals to map where accounts are in their overall journey and showcasing this at an account level versus a lead level, RollWorks Journey Stages gives marketers unparalleled insights to help plan and measure their ABM programs. Marketing and sales teams can also use Journey Stages to orchestrate multi-channel account-based programs targeting accounts in a specific stage of their journey.

“We’re eager to bring this robust set of identification and measurement features to market,” said Justin Cooperman, VP of Product at RollWorks. “With Journey Stages and additional journey functionality shortly to come, RollWorks gives marketers a new layer of end-to-end insights to help them better understand the impact of their Account-Based campaigns, enabling finer tuning of their ABM programs for pipeline progression and revenue growth.”