CenterPoint Energy Chooses EFI to Expand Customer Savings and Engagement With Utility Marketplace and Instant Rebate Programs in Indiana

CenterPoint Energy is partnering with utility marketplace leader, Energy Federation, Inc, (EFI) to launch a new energy efficient product, educational marketplace, and instant rebate program in Indiana. The program will provide new and innovative ways to reach utility customers while increasing savings and improving overall engagement. EFI was selected as the technology provider to implement the new energy efficiency programs in Indiana, while continuing to service and enhance the existing programs in Arkansas, Minnesota, Mississippi and Oklahoma.

“We’re always looking to provide countless avenues for our customers to use energy more efficiently while saving money. With the addition of the Indiana marketplace, we are able to meet customers where they are, whether that’s going into a physical store or purchasing equipment online,” said Rina Harris, Director, Energy Solutions and Business Services. “We have a strong focus on improving programs and service offerings so that we can reach all customers, and we are thrilled to embark on this new partnership with EFI as it will be very beneficial for our customers.”

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The online marketplace will serve utility customers with energy efficiency products and educational content to promote ways to conserve energy and other resources. The eCommerce site will provide eligible customers the ability to purchase ENERGY STAR^® certified products such as lighting, smart thermostats, smart home products, appliances and more at a competitive and reduced cost with utility rebates.

Customers can purchase ENERGY STAR^® certified products in-store and apply CenterPoint Energy’s rebate at the point of sale. Qualified customers can verify their eligibility and instantly receive a rebate through their mobile device, reducing processing time from weeks to just minutes, when compared to a traditional downstream rebate.

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As CenterPoint Energy’s selected technology and program implementer, EFI will be responsible for marketing and outreach services, as well as providing a seamless shopping experience for customers on the eCommerce site; a positive journey from the first marketing touch to purchase, to the product delivery, to the post order engagement and beyond.

“EFI is excited to expand our partnership and provide award-winning and exceptional service through our eCommerce technology and instant rebate platform,” said George Cornwell, Senior Manager of Sales and Business Development at EFI. “It is an honor to contribute to CenterPoint Energy’s mission of helping customers make the energy-efficient choice.”

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