Beghou Consulting Adds Veteran Life Sciences Analytics and Commercial Effectiveness Experts

Rohit Gupta and David Laros, veteran analytics and commercial effectiveness practitioners, have joined life science consulting firm Beghou Consulting. As vice president of analytics strategy and transformation, Gupta will use advanced analytics and data science techniques to help clients improve commercial effectiveness strategies and initiatives. Laros will help clients optimize omnichannel marketing as vice president of digital strategy, analytics, and insights.

“In today’s dynamic commercial environment, biopharma companies face accelerating commercialization cycles, increased price pressures, and ever-expanding amounts of data,” said Dan Wetherill, partner, and leader of Beghou Consulting’s advanced analytics and data science team. “To address these challenges, especially around product launches, commercial teams need to take a fresh look at their analytics processes and platforms. Rohit and David enhance our ability to help clients implement and manage analytics technology, execute business transformation initiatives, and use advanced data science to boost commercial effectiveness.”

Recommended AI News: BV Investment Partners Announces Majority Investment In Resource Innovations and Add-on of Nexant

Gupta joins Beghou after five years at ZS. With 14 years of analytics experience, Gupta specializes in market sizing, growth strategy development, implementation planning, operations improvement, launch planning, and business analytics. He also has extensive global experience, having worked in the EU, China, and India. He earned a bachelor’s degree in electronics and communications engineering from Panjab University, India, and an MBA from the University of Southern California.

Prior to joining Beghou Consulting, Laros was vice president of marketing sciences at WebMD, where he led global analytics-based client services and teams throughout the U.S., France, and India. He also spent more than 15 years in various analytics roles at Boehringer Ingelheim, and 10 years at Tyco Health Care. He specializes in using advanced analytics to optimize promotional response and engagement with health care professionals, patients, and organizations. Laros earned a bachelor’s degree in finance from the University of Connecticut and an MBA from Fairfield University.

Recommended AI News:  Synopsys Extends Verification Hardware Market Leadership With Breakthrough Emulation Performance

“We are thrilled to add Rohit and David to our growing analytics team,” said Beth Beghou, managing director of Beghou Consulting. “Clients will be able to tap Rohit and David’s combined expertise to further embed analytics into their commercial efforts and improve customer engagement.”

Gupta and Laros will join Beghou’s advanced analytics and data science team led by Wetherill.

Recommended AI News: Knotch Launches Strategic Consulting Services for Content Leaders