Adyen Expands Acquisition Capabilities in Japan Amid Growing Push for Cashless Payments

Adyen launches its procurement solution in Japan to help companies achieve higher authorization rates, better customer experiences and a deeper understanding of data as the Japanese market transitions
to online payments. 

ADYEN, the global payments platform of choice for many of the world’s leading companies, announced the expansion of its procurement capabilities to include Japan. Adyen’s procurement capabilities are critical to the company’s comprehensive payments platform, enabling merchants such as Microsoft, Foodpanda, VanMoof, Breitling, and G-Star to get the most out of every transaction with local payment processing. This announcement expands Adyen’s local acquisition capabilities in Asia-Pacific, following launches in Australia , New Zealand, Hong Kong, Malaysia and Singapore, and is supported by demand from international and domestic merchants who want to better serve Japanese buyers.

The pandemic has further accelerated the growth of e-commerce  in Japan, and as Japanese consumers continue to embrace online shopping, the use of electronic payments will increase as consumers stop making cash payments. At the national level, the Japanese government has set a goal  of increasing cashless payments by about 40% of all transactions by 2025, from about 20% today.

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“Asia Pacific is a key growth driver for many of our international merchants, and therefore Adyen. We are excited to offer our comprehensive solution to merchants in Japan as more and more businesses switch to digital payments. Merchants they can discover new avenues for growth and deliver better customer experiences with our data insights and payment optimization tools, “said Warren Hayashi , President of Adyen Asia-Pacific.

Trevor Nies , CEO of Ecommerce Payments, Operations and Risk Analysis at Microsoft, said: “We have been working with Adyen since 2015 and have seen how Adyen has accelerated innovation in payments to be faster, easier and more secure. . Adyen is one of our strategic partners that processes payments for us globally, on almost all Microsoft products and services. We are excited to be one of the first to launch with Adyen in Japan, and offer our customers a seamless payment experience “.

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Adyen manages the entire payment flow, including the portal, risk management, and acquisition for its merchants. This means that brands can streamline global expansion and streamline payment processes, while still meeting customer expectations.

Adyen provides companies with best-in-class technology knowledge of local regulations, payment schemes and methods, and in-depth procurement experience. With direct procurement connections to Visa, Mastercard, JCB, American Express, Diners, Discovery, and UnionPay, transactions will be processed locally in Japan through the Adyen platform. Merchants can simply use the Adyen platform to offer all the major payment methods shoppers prefer, such as credit and debit cards, along with other relevant payment methods.

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