Lightbits Labs Announces Carol Platz as Vice President of Marketing

Company adds industry veteran to scale software-defined storage and cloud infrastructure solutions globally

Lightbits Labs, the pioneer and leader in NVMe over TCP (NVMe/TCP) software-defined storage, today announced Carol Platz as Vice President of Global Marketing. Carol will lead Lightbits Labs’ strategic marketing initiatives and global marketing team with responsibilities spanning inbound and outbound marketing, demand generation, corporate communications, and channel marketing. Carol’s expertise and keen understanding of the customer journey will be influential in executing the company’s vision to expand customer implementations for new use cases and the catalyst that will drive the next phase of growth for Lightbits.

Platz has had a successful decade-plus career in the storage industry building high-performing teams, architecting brands, developing channels, and producing well-oiled demand and lead generation engines. Carol was most recently at WekaIO, a high-performance data platform solutions provider, and prior to that Western Digital, Cloudian, SGI, and Panasas.

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“Carol will be an invaluable resource for Lightbits Labs, bringing unique, highly specialized insight into software-defined cloud storage technologies and the marketing strategies needed to ensure business success,” said Kam Eshghi, Chief Strategy Officer at Lightbits Labs. “With her leadership, Lightbits Labs is well positioned to grow our brand and product awareness as customers embrace the value, efficiency and scalability of NVMe/TCP-based, cloud-native storage.”

Lightbits saw 5x growth in revenue in 2020 fueled by LightOS, which delivers limitless flexibility without compromise, solving today’s data center problems with better performance, elasticity, and cost-efficiency. It provides a single storage platform regardless of deployment model or data center size and works with heterogeneous server configurations all on standard Ethernet TCP/IP networks. Utilizing standard x86 servers, there is no vendor lock-in; newer technologies, server platforms, and chipsets can be deployed as soon as they are available or when their cost is at an optimal level thus eliminating cycles of qualification and characterization. LightOS provides high-performance, scale-out, software-defined and cloud-native storage that enables customers to scale their business effortlessly, accelerate IT operations, and reduce storage overhead costs—all at the speed of flash.