VTEX and Pivotree Selected By Global High-Technology Leader CAE to Launch B2B Marketplaces

By AIT News Desk On May 28, 2021

The move will support CAE’s company-wide digital transformation initiative

VTEX, the world’s fastest-growing commerce platform with native marketplace and order management capabilities, announced that together with Pivotree Inc., a leader in frictionless commerce solutions, has been chosen by CAE, a global high-technology leader in training and operational support, to power new B2B marketplaces.

In an effort to support the company’s digital transformation initiative, CAE wanted to make its customer experience more seamless and intuitive for its customers across all three business units: Civil Aviation, Defense & Security and Healthcare. To achieve this, CAE partnered with VTEX and Pivotree to launch B2B marketplaces, which will aim to streamline and facilitate maintenance and operations lifecycles for CAE’s training products and solutions as well as accelerate its strategy to make digital training services available online.

CAE chose to partner with VTEX for its robust marketplace capabilities and support for selling digital goods and services, as well as its training material subscriptions. VTEX’s single platform for commerce, marketplace and order management also made it an attractive option for CAE.

Pivotree brings over two decades of experience as a leading services provider for enterprise ecommerce platforms, including a large portfolio of successful platform implementation and digital transformation projects. Its focus on delivering frictionless commerce experiences has guided Pivotree’s prioritization of implementing modern omnichannel solutions like that of VTEX.

“VTEX and Pivotree were an easy choice for us to partner with on our digital transformation initiative,” said Arnaud Van de Voorde, Vice President, Global Digital Strategy at CAE. “We’re looking to make the experience more seamless overall for our global customers, and VTEX will help us do that with its streamlined, comprehensive platform coupled with Pivotree’s extensive expertise in delivering remarkable experiences to the end-users.”

CAE plans to launch multiple sites responding to specific market needs globally over the upcoming quarters and estimates that over 5,000 customers will be enabled to use the platform initially.

“The marketplace model is becoming a go-to-market strategy for many large enterprises now,” said Amit Shah, Chief Strategy Officer and U.S. General Manager at VTEX. “We’re excited to have the opportunity to work with CAE and support them in creating a best-in-class digital customer experience.”