ZCG Announces Completion of Merger Creating Affinity Interactive

By AIT News Desk On Jul 6, 2021

Omnichannel Digital, Gaming, Media Company Poised to Capitalize on iGaming Market Growth
Anticipates an Accelerated Roll-Out of DRF Bets

Z Capital Partners, L.L.C., the private equity arm of Z Capital Group, L.L.C., a leading privately-held asset manager, announced the completion of the merger of its affiliated portfolio companies, Affinity Gaming, a diversified national c***** gaming operator, and Sports Information Group, LLC (“SIG”), a New York-based B2B and B2C global omnichannel sports, technology, digital, media business, creating Affinity Interactive. The transaction was previously announced on June 14, 2021.

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Affinity Interactive has offerings in regional gaming and is soon to launch social gaming, iGaming, and digital sports, reaching one million customers across the U.S. alone. With leading regional casinos in Nevada, Missouri and Iowa, and its advanced technology, digital and media platforms and online sports presence, the Company is positioned to capitalize on the continued momentum in iGaming globally. Mary Beth Higgins, Chief Executive Officer of Affinity Gaming, and Itay Fisher, Chief Executive Officer of SIG, will continue to lead their respective business units. For more information, please visit www.affinityinteractive.com.

“We are pleased to complete this transaction, which establishes Affinity Interactive as a leader in today’s gaming industry with a world-class digital offering and significant growth opportunities,” said James Zenni, Founder, President and Chief Executive Officer of ZCG and Chairman of Affinity Interactive. “With the rapid expansion of online gaming in the U.S. and abroad, and the continued growth of the digital sports industry, Affinity Interactive will be positioned to accelerate its growth with acclaimed c***** properties and best-in-class technology and proprietary sports data and intelligence available to nearly one million customers worldwide. We look forward to delivering on the many opportunities ahead as we leverage Affinity Interactive’s offerings and become the premier gaming, digital and media platform.”