Entravision Communications Corporation Announces Closing of Acquisition of MediaDonuts

By AIT News Desk On Jul 7, 2021

Company expands digital platform into Southeast Asia in addition to the US, Latin America, and Europe

Entravision Communications Corporation announced the closing of the previously announced acquisition of MediaDonuts, a leading digital marketing performance and branding company with operations across seven countries in the Asia-Pacific region.

“MediaDonuts is our second significant strategic digital acquisition in less than a year, following our very successful acquisition of a majority interest in Cisneros Interactive. Today’s acquisition of MediaDonuts continues our long-term digital and global transformation strategy that includes the United States, Latin America, Europe and Southeast Asia.”

Founded in 2010 and headquartered in Singapore, MediaDonuts offers extensive digital advertising capabilities in combination with global and local media and technology firms. The company maintains strategic partnerships with some of the world’s leading technology companies and social platforms including Twitter, TikTok, Spotify, Criteo and other unique commercial alliances. MediaDonuts’ digital solution experts serve a client base of more than 500 technology and consumer brands in Thailand, Malaysia, Indonesia, India, Vietnam, Singapore and Cambodia.

“This is a great day for Entravision, and we are delighted to officially welcome MediaDonuts into the Entravision family,” said Walter Ulloa, Chairman and Chief Executive Officer of Entravision. “MediaDonuts is our second significant strategic digital acquisition in less than a year, following our very successful acquisition of a majority interest in Cisneros Interactive. Today’s acquisition of MediaDonuts continues our long-term digital and global transformation strategy that includes the United States, Latin America, Europe and Southeast Asia.”

“Our acquisition of MediaDonuts falls right in line with our goal of becoming one of the world’s leading digital marketing technology service providers,” said Juan Saldívar, Entravision’s Chief Digital, Strategy and Accountability Officer. “We have already begun collaborating with the MediaDonuts team on exciting and innovative projects and continue to expand our global footprint. I am confident that MediaDonuts’ industry expertise in the Southeast Asia region will be an important contribution to Entravision’s growth strategy and global portfolio of digital offerings.”

Entravision has significantly expanded its global reach over the past 12 months. With the Company’s entrance into Southeast Asia, Entravision now services digital customers across 33 countries. Southeast Asia has one of the fastest growing populations across the globe including 700 million people, 400 million of whom are digitally connected.

MediaDonuts’ sophisticated team of sales and media innovators totals more than 80 employees who together support their clients in programmatic buying, technology and insights and media planning. MediaDonuts also maintains a media representation arm which supports some of the largest names in media and technology through its extensive sales organization across Southeast Asia. All MediaDonuts employees are remaining with the company, and Pieter-Jan de Kroon will continue to serve as CEO out of MediaDonuts’ Singapore office.