HITN offers Roku users exclusive premium content for preschool children and parents as of July 9th on the EDYE APP
HITN-TV announced an agreement with Roku to include EDYE’s educational entertainment programming in the U.S. and Latin America*. EDYE is the first Spanish language premium SVOD subscription service designed for preschool children and their parents. This partnership allows Roku users to access over 70 preschool series from top animated content producers from around the world, anytime and anywhere, offering more than 2,500 episodes along with interactive parent guides that create learning opportunities for families to spend quality time together.
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“Through this partnership, we are strengthening our growth strategy in the region and promoting additional ways of enjoying precious time with the little ones.”
EDYE is committed to creating a safe space for children to experience high-quality content carefully selected and developed by distinguished psychologists, pediatricians, and educators.
“We are so happy that EDYE’s content will be included on the Roku platform, which will allow EDYE, Ray and all his friends like Pocoyo, Polly Pocket, Maya the bee, and Sarah and Pato to reach more families and children in the U.S. and Latin America with our educational and entertainment content,” said Maximiliano Vaccaro, VP of Digital Services at HITN. He added, “Through this partnership, we are strengthening our growth strategy in the region and promoting additional ways of enjoying precious time with the little ones.”
As of, Roku users will be able to download EDYE through The Roku Channel Store to enjoy premium content in Spanish. Roku will also feature EDYE in their Mexico blog to promote the new app and boost engagement for children and the whole family.
*Edye is available on the Roku platform in the U.S, Argentina, Chile, Colombia, Costa Rica, El Salvador, Honduras, Guatemala, Nicaragua, Panama, Peru and Mexico.
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